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Herzogenaurach is in Franconia.

Understand

Herzogenaurach is not as famous as the family that founded two of the most successful businesses of Germany here: The Dasslers, founders of Adidas (founded by Adolf, "Adi" Dassler) and Puma (founded by Rudolf Dassler, older brother of Adi). Both companies still dominate town and for many years, which shoes one wore was a serious issue. However, the biggest employer is neither, but rather the Schaeffler Group, that has its headquarters in town and mainly produces bearings for automotive and engineering use.

The name "Herzogenaurach" comes from the river Aurach that flows through town and also serves as a rough dividing line between Adidas and Puma.

Get in

By bus

A public bus (line 201) runs several times daily from Erlangen to the city. As Herzogenaurach has no train station, this is the only way to get there by public transport. Plans are underway to build a intercity-streetcar (locally known as "Stadt-Umland-Bahn" or StUB) to Erlangen with another line connecting Erlangen and Nuremberg, however construction has not yet started as of March 2016. After a decisive win of the pro StUB side in a March 2016 ballot measure, planning (and later construction) is now set to begin in earnest in mid 2016.

Furthermore the private company Meinfernbus offers limited direct service to/from Berlin. The ticket must be bought at least 60 minutes prior to departure as the bus only stops in Herzogenaurach if someone wants to board or alight there.

By car

The next Autobahn is A3. A 73 is close by

By plane

There is a small airfield close to town that can accommodate general aviation. No scheduled flights exist, nor have they ever. The next major airport is in Nuremberg (NUE IATA), which just like Herzogenaurach is member of the VGN tariff union, making it possible to do the whole trip from Nuremberg with just one ticket.

Get around

Public buses run through town. The interior parts are walkable, but the outlet stores are quite a bit out of town and were designed with the car in mind.

See

a brewery in the historical center of Herzogenaurach

Herzogenaurach has a small but beautiful old town.

Do

During major soccer events (World and European Championships), Adidas has a big screen where you can watch the game right next to their outlet store

  • Atlantis, Würzburger Straße 35, +49 9132 73850. An indoor swimming pool. While it is nothing fancy, it has a couple of decent slides and is a good way to pass a rainy day if you're in town and tired of shopping. 4€/h 13€/d 2,50€/h for children, 10€/d.

Buy

the Adidas outlet store

The main draw of this town are Adidas and Puma and they have built outlet stores that have only gotten bigger and bigger in recent years. Prices are usually lower than in regular stores and clothes that are out of season may be had for discounts, but of course not everything is cheap and depending on where you are from, stuff may be cheaper back home.

Eat

Drink

  • Brauerei Heller, Hauptstraße 33, +49 9132 2073.

Sleep

Connect

Go next

  • Erlangen would be an obvious place to go
This city travel guide to Herzogenaurach is a usable article. It has information on how to get there and on restaurants and hotels. An adventurous person could use this article, but please feel free to improve it by editing the page.