Location of the Jongno area in Seoul

Jongno (종로) is in Seoul, and constitutes the northern half of the historic core of Seoul, along with Jung, the southern half. As the soul of Seoul (to coin a phrase), Jongno is home to a plethora of beautiful Joseon Dynasty palaces, shrines, temples, parks, historic neighborhoods, and other traditional sights.

Jongno holds four of the five Grand Palaces of Seoul: Gyeongbok-gung, Changdeok-gung, Changgyeong-gung, and Gyeonghui-gung. It also has Jongmyo Shrine, the headquarters of the Korean 'Seon' Buddhist Order Jogyesa Temple, the Bukchon Hanok village, Insadong antiques through-way, the former Presidential Palace Cheongwadae, the National Folk Museum of Korea (formerly the National Museum of Korea), and Hyehwa, a district filled with small, independent theaters.

Understand

Jongno-gu, Seoul is a special district in the heart of Seoul, the capital of South Korea, and is a neighborhood rich in history and culture.

It is known for its traditional Korean architecture, palaces, temples, and shrines, as well as its courtly food and traditional arts.

Jongno-gu is home to historical attractions such as Gyeongbokgung Palace, Changgyeonggung Palace, Jongmyo, and Deoksugung Palace, and you can enjoy traditional arts, crafts, and food in places like Insadong and Bukchon Hanok Village.

Jongno-gu is also home to modern commercial and nightlife districts, making it a unique neighborhood where old history and modern culture coexist. A visit here will allow you to experience and understand the many facets of Korea.

History

The history of Jongno-gu is known for playing an important role in the history and culture of Korea. The following is a brief description of some of the key historical moments and features of Jongno-gu:

• Center of the Joseon Dynasty: During the Joseon Dynasty (1392-1910), when Seoul was chosen as the capital, Jongno-gu became the center of the Joseon Dynasty. Royal palaces such as Gyeongbokgung Palace, Changgyeonggung Palace, and Jongmyo, as well as places for rituals, were located here.
• Gyeongbokgung Palace: Located in Jongno-gu, Gyeongbokgung Palace is one of the most important palaces of the Joseon Dynasty in South Korea. The palace was the residence of the kings of the Joseon Dynasty and features beautiful traditional architecture and gardens.
• Insadong: Insadong is one of Jongno-gu's main cultural districts and is a center for traditional arts and crafts. Here you can take photos in traditional hanbok or enjoy traditional Korean food and art.
• Jongmyo: Jongmyo is the site of the Joseon Dynasty's ritual sacrifices, with large-scale festivals held every year on the full moon (Chuseok).
• Modern and contemporary history: In the 20th century, Jongno-gu witnessed important scenes in Korea's modern history. Events such as the Korean independence movement, the April 19 Revolution, and the May 18 Democratization Movement took place here.

Climate

Seoul/Jongno
Climate chart (explanation)
J F M A M J J A S O N D       23     1 −8       22     4 −5       43     10 0       69     17 6       96     23 12       114     27 17       318     28 21       298     29 21       154     25 16       53     19 9       49     11 1       23     3 −5 Average max. and min. temperatures in °C Precipitation+Snow totals in mm
Imperial conversion J F M A M J J A S O N D       0.9     34 18       0.9     39 23       1.7     50 32       2.7     63 43       3.8     73 54       4.5     81 63       13     82 70       12     84 70       6.1     77 61       2.1     66 48       1.9     52 34       0.9     37 23 Average max. and min. temperatures in °F Precipitation+Snow totals in inches

Seoul/Jongno experiences a typical climate with four distinct seasons. Winters are cold and dry,

with temperatures in January ranging from -8°C to 1°C. Summers are warm and humid, with July and August being the hottest months with temperatures reaching up to 29°C.

July receives the most precipitation, with 318 millimeters of rainfall. Snow is not common in Seoul/Jongno.

Get in

The main metro stations serving Jongno are Gyeongbukgong (line 3), Anguk (line 3), Jongno-3ga (line 1, 3, 5) and Gwanghwamun (line 5). From Jung, walk along Sejong-daero, a busy road that passes Gwanghwamun Plaza. The plaza has statues and monuments honoring Sejong the Great and Admiral Yi Sun-sin of the Joseon dynasty.

See

• 1 Gwanghwamun Plaza (Gwanghwamun Square, 광화문 광장), 172, Sejong-daero (Line 5, Gwanghwamun Station; Exit 9 directly leads to the plaza). A center of Seoul. The name came from the main gate of the Gyeongbokgung. The site was a location of the Six Ministries during the Joseon dynasty and was a large motorway since then. In 2009, the middle of the road was opened to the public as a renovation project. It's now home to festivals and events. There are two statues in the plaza: Admiral Yi Sun-sin (a legendary admiral who won numerous important battles against Japanese invaders) and Sejong the Great (the most famous and popular king in Korean history, inventor of the Korean alphabet). The original gate was demolished by the Japanese during the colonial period, but has been faithfully rebuilt in its original location. Today, visitors can watch the changing of the guard ceremony performed by soldiers of the South Korean military dressed in Joseon-era historical costumes at 10:00 and 14:00 every day except Tuesdays. (updated Feb 2018)

Palaces

Detail of the king's bedchamber, Changdeokgung

Gwanghwamun

An Integrated Ticket of Palaces that covers the five Great Palaces of Seoul and Jongmyo Shrine costs ₩10,000 and lasts for 3 months from the time of first entry. All of them have a thicker, more informative pamphlet for ₩500, which is more useful when walking in the palaces. Worth checking out.

• 2 Gyeongbokgung (경복궁, 景福宮), 161, Sajik-ro (Gyeongbokgung (Metro Line 3) or Gwanghwamun stn (Metro Line 5, across the Gwanghwamun plaza)), ☏ +82 2-3700-3900. 09:00-18:00 (19:00 on holidays), closed Tuesdays. This is Seoul's grandest Joseon Dynasty-era palace and the seat of power for centuries before it was razed in 1592 by a Japanese invasion (and again by the Japanese in 1910). This was the first palace used by the Joseon Dynasty and was constructed after King Taejo founded the Joseon Dynasty and moved the capital to Hanyang. Large parts have now been restored, and the vast grounds also house the Joseon Palace Museum and the Korean Folk Museum. There's a small corner where you get the chance to try on traditional Korean dress for free after registering. Changing of the royal guard at Gwanghwamun (광화문, 光化門), the elegantly restored main gate to the palace, occurs twice a day at 10:00 and 14:00, as soldiers from the South Korean army dressed in Joseon-era uniforms march with traditional weapons to the tune of drumbeats for 20 minutes. ₩3,000. (updated Nov 2018)
• 3 Changdeokgung (창덕궁, 昌德宮), 99 Yulgong-ro (Metro Line 3, Anguk station 5 min walk or Line 1, 3, 5 Jongno-3ga Station. Mainline bus (blue): 109, 151, 162, 171, 172, 272. Branch line (green): no.7025). Tu-Su 09:00-17:00. Second only to Gyeongbokgung in historical importance, it was built in 1405 and was the seat of power between 1618 and 1896. The buildings have been restored to create a dazzling but still elegant effect that got the palace listed as a UNESCO World Heritage Site. The site is better preserved than Gyeongbokgung. Buildings of particular note include the blue-roofed Seonjeongjeon, which was the King's office, and the Daejojeon ("Great Making Hall"), his bedchamber, but perhaps most famous of all is the Huwon ("Secret Garden") in the back. Access to the garden is by guided tour only, except on Thursdays when only self-guided tours are available in summer from April to August. English tours are only offered at 10:30 and 14:30 and last around 60 minutes with a walking distance of about 2.5 km, including some steps and incline for the Huwon portion (the grounds are wheelchair-accessible for most parts but may have to enter certain areas in a reverse direction from the group). Trivia: The building structure is not symmetrical and has a more natural-oriented arrangement than the Gyeongbokgung. You may find some Western influences in some buildings which were introduced during the late 1800s, such as a chandelier and the elevated pathway for the automobile. ₩3,000.  
• 4 Changgyeonggung (창경궁, 昌慶宮), 185, Changgyeonggung-ro (Subway line 4, Hyehwa Station 10 minute walk or 20 min walk from Changdeok-gung). Tu-Su 09:00-20:00. It was built in 1104 as a summer palace for the Kings of the Goryeo Dynasty and became one of the main palaces during the Joseon Dynasty. The palace was used as a temporary home for the King during the time Gyeongbuk Palace was being built. Unlike other palaces that have a North-South orientation, Changgyeong Palace faces East-West. Also, this palace is known for connecting to Jongmyo Shrine, a holy place for the Joseon Dynasty, where sacrificial rites are practiced for previous kings and queens. Sadly, the buildings were largely demolished during the Japanese occupation (1910—1945). The name was changed to Changgyeongwon (literally Changgyeong park), and the site was used as a zoo. Restoration began during the 1980s, and the zoo was moved to Gwacheon, which is now Seoul Grand Park. ₩1,000.  
• 5 Gyeonghui-gung (경희궁,慶熙宮 Seoul History Museum), 39, Gwancheon-ro 12-gil, Gwanak-gu (Subway line 5, Seodaemun Station, exit 4). Tu-Su 09:00 ~ 18:00. It was built in the 17th century, and was burnt down twice in the 19th century. It was largely destroyed by the Japanese during colonial rule to build a school for Japanese children. It was finally restored in 1985 and opened to the public. free.  

Unhyeongung

• 6 Unhyeongung (운현궁, 雲峴宮) (Subway line 3, Anguk Station 5-minute walk), ☏ +82 2-766-9090. A museum in the former palace of a Joseon Dynasty archduke Heungseon, who was the father of the second last king of Joseon. It has several mannequins depicting the costumes of the yangban or noble class during the Joseon Dynasty. The palace buildings themselves represent the style of the Joseon noble class' mansion well. Free.  

Shrines and temples

Jongmyo Shrine

• 7 Jongmyo Shrine (종묘, 宗廟), 157, Jong-ro, ☏ +82 2-765-0195. W-M: Feb-May/Sep-Oct: 09:00-18:00; Jun-Aug: 09:00-18:30; Nov-Jan: 09:00-17:30; closed Tu. The royal ancestral temple during the Joseon Dynasty, this is where the kings would perform sacrificial rituals in honor of their ancestors. Certainly, the most famous shrine devoted to the royal family members of Korean dynasties. The grounds are a bit more walker-friendly than some of the palaces, admission is cheaper, and they also have some interactive equipment available to learn about the rituals and ceremonies used to treat deceased royal family members, but the interior of the shrine buildings is off-limits to the public. The Jongmyo Shrine is a UNESCO World Heritage Site. The Jongmyo Jerye (종묘제례) ceremony, which is still led by the head of the former royal family, is held here on the first Sunday of May every year, during which there will be traditional Korean performances as part of the ceremony, and the only time when the public can view (but not enter) the interior of the shrine buildings. English guided tours at 10:00, 12:00, 14:00, 16:00. ₩1,000. (updated Nov 2017)
• 8 Jogyesa Temple (조계사, 曹溪寺), 45, Gyeonji-dong, ☏ +82 2-768-8600. The chief temple of the Jogye order of Buddhism, the dominant branch of Buddhism in Korea. As such, it is one of the most important modern Buddhist temples in the country. That being said, Jogyesa Temple is rather small, and if time permits, Bongeunsa in Gangnam is a larger and more interesting Buddhist temple.  

City gates

Seoul has many historic city gates. Two of four great gates can be found in Jongno. (Namdaemun can be found in neighboring Jung)

• 9 Dongdaemun Gate (동대문, 東大門), 69, Jongno6-ga. More formally known as Heunginjimun (흥인지문, 興仁之門), the old eastern gate of the city still stands. Though not as impressive architecturally as Namdaemun, the Dongdaemun market is infinitely more interesting than its counterpart.  
• 10 Sukjeongmun Gate (숙정문, 肅靖門), San 25-22, Samcheong-dong 서울 성북구 성북동 산 25-22.  
• 11 Changuimun Gate (창의문, 彰義門), Buam-dong 서울 종로구 부암동.  
• 12 National Folk Museum Children's Museum (국립민속박물관 어린이박물관), 37 Samcheong-ro, ☏ +82 2 3704 3014. M-F 09:00-18:00, Sa Su 09:00-19:00. This place provides various experiences and services for children in areas such as exhibitions, education, research, and exchange. Free. (updated Nov 2022)

Museums

• 13 Museum Kimchikan (뮤지엄김치간), 4th to 6th floor, 35-4, Insa-dong, Jongno-gu (Subway line 3, Anguk Station, 10 minutes walk along Insadong-gil), ☏ +82 2-6002-6456. Tu-Su 10:00-18:00. A museum (previously known as Kimchi Field Museum) about all things kimchi. Includes a lot of interactive exhibits and comes with a free audio guide in English. There are also hands-on kimchi-making programs, only on reservation, however. ₩5,000/3,000. (updated Nov 2016)
• 14 National Museum of Korean Contemporary History (대한민국역사박물관), 198 Sejongdae-ro. Since its independence from Japan, Korea has experienced a series of political events during a short period. You can see exhibitions that show war, dictatorships, uprisings against dictatorships, and industrialization that happened in South Korea. (updated Apr 2017)
• 15 MMCA Seoul (National Museum of Modern and Contemporary Art, Korea) (국립현대미술관 서울관), 30 Samcheong-ro, Sogyeok-dong (14 minute walk from Exit No. 1 from Ankuk Station, Line No. 3. 17-minute walk from Exit No. 2 from Gwanghwamun Station, Line No. 2. Right across the east gate of Gyeongbok Palace.), ☏ +82-2-3701-9500. M Tu Th F Su 10:00-18:00; W Sa 10:00-21:00 (18:00-21:00: free), closed on January 1st, Lunar New Year’s Day, Korean Thanksgiving Day. MMCA is mainly located at the Gwacheon, near the Seoul Grand Park. MMCA Seoul opened in 2013. The site had been the Korean Armed Forces Capital Hospital and the Defense Security Command. MMCA Seoul has an art and culture complex equipped with exhibition and education buildings, a digital lab, a multi-project hall, and a theater. The building is unique and won Grand Prizes at the 2014 Korean Architecture Awards. ₩4,000. Free for ages under 24 or over 65, college students, and on the last Wednesday of each month. (updated Jan 2018)
• 16 Seoul Museum of History (서울역사박물관), 55 Saemunan-ro (7-8 minutes walk from Gwanghwamun or Seodaemun Station (Line 5); right next to Gyeonghuigung). 10:00-18:00 (closed M, 1 Jan). Seoul has been the capital of Korea since 1392, and this museum focuses on its history during Joseon Dynasty, the Japanese annexation period, and modern development. Free. (updated Mar 2021)
• 17 Seoul Craft Museum (서울 공예 박물관), 4, Yulgok-ro 3-gil, ☏ +82 2 6450 7000. Tu-Su 10:00-18:00 (closed on Monday). The Seoul Craft Museum can experience the technical, practical, artistic, and cultural values of crafts by studying and sharing not only crafts but also knowledge, records, people, and the environment surrounding crafts. Free. (updated Nov 2022)
• 18 National Palace Museum (국립고궁박물관), 12 Hyoja-ro, Seoul National Palace Museum, ☏ +82 2 3701 7500. 10:00-18:00 (10:00-21:00 on W Sa). Free. (updated Nov 2022)

Inside Gyeongbokgung

• 19 Seoul Museum of Education (서울교육박물관), 48 Bukchon-ro 5-gil, ☏ +82 2 2011 5780. 09:00-18:00. The Seoul Education Museum opened on June 15, 1995, by displaying relics and photographs on educational systems, curriculum, educational contents, educational institutions, and educational activities to establish the status of Seoul education and present a bright future for future generations in the 21st century. Free. (updated Nov 2022)
• 20 Beautiful Tea Museum (아름다운차박물관), 19-11 Insadong-gil, ☏ +82 2 735 6678. 11:30-20:00. You can see artifacts or pottery related to tea here. Free. (updated Nov 2022)
• 21 Police Museum (경찰박물관), 162 Songwol-gil, Jongno-gu, ☏ +82 2 3150 3681. Tu-Su 09:00-17:50 (closed on Monday). The Police Museum, which opened in 2005, is a space where you can preserve the history of the police and experience the activities of the police. (updated Nov 2022)
• 22 Hanyangdoseong Museum (한양도성박물관), 283, Yulgok-ro, ☏ +82 2 724 0243. Tu-Su 09:00-18:00 (closed on Monday). Hanyangdoseong Museum is a museum that contains the history and culture of Hanyangdoseong from the Joseon Dynasty to the present. It is a cultural space with a permanent exhibition room, special exhibition room, data room, and study room. Free. (updated Nov 2022)
• 23 Rice cake museum (떡박물관), Insan Building, 71, Donhwamun-ro, Jongno-gu, ☏ +82 2 741 5447. M-Sa 10:00-18:00 (closed on Sunday). You can see relics related to rice cake. Adult ₩3,000, students ₩2,000. (updated Nov 2022)
• 24 Seoul Our Sound Museum (서울우리소리박물관), 96, Yulgok-ro, ☏ +82 2 742 2600. Su-F 09:00~18:00, Sa 09:00-19:00. A unique museum where you can see and hear traditional culture. Free. (updated Nov 2022)
• 25 Newspaper Museum (신물 박물관), 152, Sejong-daero, ☏ +82 2-2020-1880. Tu-Su 09:00-18:30 (closed M). The Newspaper Museum offers a panoramic view of the 130-year history of Korean newspapers since the first modern newspaper in Korea, Hanseong Sunbo (1883). Adult ₩4000, elementary school students~ university students ₩3000, free for older than 65 years old. (updated Dec 2022)
• 26 National Weather Museum (국립 기상 박물관), 52 Songwol-gil (Exit 4 of Seodaemun Station on Line 5), ☏ +82 070-7850-8493. Tu-Su 09:00-18:00 (last entry 17:00). The National Weather Museum can see the development of modern weather technology from the history of weather observation to the current day world of supercomputers. Free. (updated Aug 2023)
• 27 National Folk Museum (국립 민속 박물관), 37 Samcheong-ro, ☏ +82 2-3704-3114. 9:00~17:00. Free. (updated Dec 2022)
• 28 Bukchon Oriental Culture Museum (북촌동양문화박물관), 76, Bukchon-ro 11-gil, ☏ +82 2-723-0190. M-F 10:00-18:30, Sa Su 10:00-19:30. You can see various exhibitions of the museum, and there is an observatory where you can see Seoul City Wall and Gyeongbokgung Palace. ₩6000 (Beverage provided). (updated Dec 2022)
• 29 World Museum of Decorations (세계장신구박물관), 2, Bukchon-ro 5-na-gil, ☏ +82 2-730-1610. 10:00-18:00. It is a space where you can learn the history, culture, society, and art of various ethnic groups through ornaments. Child ₩5,000, adult ₩10,000, teenager ₩5,000. (updated Dec 2022)
• 30 National Museum of Buddhism (불교중앙박물관), 46-1, Songsu-dong, ☏ +82 02-2011-1960. 10:00-17:00. This place works as a museum at the center of Korean Buddhism, it holds a meaningful special exhibition every year and can feel the traditional culture closer Prepare education. (updated Sep 2024)
• 31 PKM gallery (PKM갤러리), 40 Samcheong-ro, ☏ +82-2-734-9467. (Tuesday - Saturday) 10AM–6PM. Established in 2001, PKM Gallery is known for its sleek, modern architecture and thoughtfully curated exhibitions that span painting, sculpture, multimedia, and installation art. The gallery actively participates in global art fairs and supports emerging and established artists alike, making it a significant player in South Korea's contemporary art scene. It offers visitors an immersive cultural experience, surrounded by beautiful views of the nearby Bukchon Hanok Village. (updated Oct 2024)
• 32 Whanki Museum (환기미술관), 63-30 Buam-dong, Jongno-gu, Seoul, South Korea, ☏ +82-2-391-7701. The Whanki Museum, nestled in the serene hills of Buam-dong in Seoul, is dedicated to the life and work of renowned Korean abstract artist Kim Whanki. Opened in 1992, this museum showcases Kim's distinctive abstract works that blend traditional Korean themes with modern abstract forms, creating a unique visual language. The museum’s architecture harmonizes with its natural surroundings, offering visitors a peaceful environment to appreciate art. In addition to its permanent collection, Whanki Museum also hosts special exhibitions and educational programs that explore various facets of contemporary Korean art. It’s a must-visit for those interested in Korean modern art and abstract expressionism. (updated Oct 2024)

Others

• 33 Tapgol ("Pagoda") Park (탑골공원), 99, Jong-ro (you can arrive at Jonggak Station Exit 3-2 and go straight). A small park frequented by the elderly and the footsore traveler, just to the east of Jongmyo Shrine. Contains a 500-year-old namesake pagoda under protective glass and a nice large gazebo to get out of the sun. This is where the Korean constitution was first read aloud by the public during the 20th century. Acts as a navigation landmark when moving between Myeong-dong, Jong-no, and Insa-dong neighborhoods. (updated Oct 2019)
• 34 Cheong Wa Dae (청와대, 靑瓦臺), 1 Cheong Wa Dae Road (Exit 5 of Gyeongbokgung Station and go straight to get there). Also known in English as the Blue House, it was the residence of the President of the Republic of Korea from 1948-2022. It's next to the grounds of Gyeongbokgung, and can be easily recognized by its blue roof tiles and its unique fusion of modern and traditional Korean architectural styles. It is now open to the public, but only allows a limited number of visitors per day, so be sure to reserve your tickets in advance. (updated Oct 2019)
• 35 Sungkyunkwan (성균관) (10-min walk from Hyewha Station (Line 4), beside SKKU campus). Sungkyunkwan was the highest educational institution during the Joseon dynasty since 1398. Students, including the royal family, studied Confucianism and other courses in Sungkyunkwan and became government officials and scholars. Munmyo was a Confucian shrine in Sungkyunkwan, and a ceremonial rite called 'Seokjeon Daeje' is performed twice a year. The current Sungkyunkwan University is a modern successor of Sungkyunkwan. Gingko trees in Autumn are very beautiful and famous. (updated Jan 2021)
• 36 Cheonggyecheon (청계천), Changsin-dong, ☏ +82 2 2290 6114. 24 hours. It is a trail where you can take a walk along the river. The stream is a popular recreational area with walking paths, small waterfalls, and over 20 bridges, providing a peaceful escape in the heart of the city. Cheonggyecheon is also illuminated at night, making it a scenic spot for visitors to enjoy both the natural and urban landscapes. It’s especially popular during seasonal festivals, like the Seoul Lantern Festival, which takes place along its banks. Free. (updated Dec 2022)
• 34 Hongik University Daehakro Art Center (홍익대 대학로 아트센터), 128-8 Hongik University Daehak-ro Art Center, Yeongeon-dong, Jongno-gu, Seoul, Tel. 02)742-0300
• Bukchon Observatory 35-62 Samcheong-dong Jongno-gu Seoul. Tel. 0507-1311-5688 Provides a sweeping view of Bukchon Village and the greater Seoul cityscape, with Lotte Tower and the palace both clearly visible. It’s humble: clearly a converted apartment, and so tucked away its easy to miss, but it’s a great place to rest and take in the views, with beverage (tea, coffee) included as part of admission. 3,000 won admission, cash-only.

Do

Bukchon Hanok Village

The lantern light festival

• 1 Bukchon Hanok Village (North Village, 북촌한옥마을), 84-1, Pildong 2(i)-ga, Jung-gu (get off at Exit 2 of Anguk Station and walk along the road for about 10 minutes to get there). The collective name of the few tiny suburbs ("dong") wedged between Gyeongbuk Palace and the Secret Garden, just north of Insadong and Anguk Station. This area was where relatives of the royal family, high public officials, and other important families lived for over 500 years as they serviced the nearby palaces. Today, some 900 of their traditional Korean "hanok" houses remain, making this area one of Seoul's most picturesque centres for arts, culture, food, and fashion. (updated Oct 2019)
• 2 Inwangsan Mountain (인왕산), San 3-1, Muak-dong 종로구 무악동 산 3-1. This 336-m hill is home to the eponymous Inwang Temple (Inwangsa) and to Seoul's most famous shamanist shrine Guksadang (국사당). To get there, take Exit 2 and start climbing uphill following the "Inwang Temple" signs, through the huge construction site, and up through the temple gate. You'll see a map board and several paths. Take the left staircase upward, past the bronze bell of Bongwonsa, and you'll reach Guksadang. Behind it are several creeks with shamanist offerings and the bizarre rock formation known as the Zen Rocks; there are plenty of trails if you want to poke around, and the Seoul fortress wall can be seen running near the top of the hill. Be careful not to photograph or disturb any rituals you see being performed.  
• 3 Hyehwa (혜화 – colloquially known as Daehangno (대학로, lit. university road)) (to the north of Jongno). Performing arts center. Many small theaters with live dramatic and comedic performances lining every street. This district is filled with life and street commerce past midnight. The name came after the Seoul National University, which was located here before it moved to Gwanak-gu. SNU Hospital is still located here, and it is one of the best in the country. 
• 4 Sejong Center for Performing Arts (세종문화회관), 81-3 Sejongno (line 5 Gwanghwamun Stn). Oldest and one of the largest multi-purpose theatres in downtown Seoul and home of Seoul Philharmonic. The biggest pipe organ in East Asia is in its Great Auditorium, and several video art pieces from Nam June Paik are in the entrance of the auditorium.  
• 5 Institute of Korean Royal Cuisine (궁중음식연구원), 34, Wonseo-dong (Anguk Station, exit 2; 20 minutes walk), ☏ +82 2 3673 1122, food@food.co.kr. For class times, inquire in advance. As the name implies, you learn how to prepare royal cuisine, as well as rice cakes and hangwa (Korean cookies). Lessons cost between ₩50,000 to ₩100,000. 
• 6 O'ngo Food Communications, Nakwon-dong 55-1 3rd Floor (exit Anguk Station (Orange, Line 3) exit 4, walk 5 min and make a left at the sign for the road Samil-daero 30-gil), ☏ +82 2 3446 1607. For class times, inquire in advance. Learn to make authentic Korean dishes in English or Japanese from Korean chefs. O'ngo Food Communications offers classes to make bulgogi and kimchi, Korean barbecue, and Vegan Temple Cuisine. You get a tour of a traditional Korean Market after the classes to see Korean ingredients and people. Lessons cost between ₩65,000-120,000. 

• 7 The lantern light festival. Every November, the lantern light festival takes place at Cheonggye Creek. At the festival, you can see many lanterns made by Korean and foreign artists. Some of the lanterns are in traditional Korean style, and there are also many character lanterns and company mascot lanterns. (updated Nov 2016)
• Rent Korean Traditional Clothes (한복). When you visit Gyeongbokgung (경복궁), Changdeokgung (창덕궁), or any palace near Jongno you can rent traditional Korean clothes and enter for a free visit. You will be able to embrace Korean culture and make great memories in Seoul. You can rent traditional Korean clothes for around ₩20,000, get a traditional Korean hairstyle for women and keep it for 2 hours. 
• 8 Aruto Small Theater (아루또 소극장), 4F, Yeongyeong Building, 48 Daehak-ro 8-ga-gil, Jongno-gu, Seoul, ☏ +82 02-6012-2511. 10:00-18:00. Located in the Daehak-ro district, Aruto Small Theater is known for staging romantic comedies. Since 2023, the theater is showcasing the play "De-minus Back to Fall in Love," a lighthearted romantic comedy. This small venue offers a cozy setting for audiences to enjoy live theater in an informal atmosphere. (updated Oct 2024)

Buy

Street of Insadong

• 1 Dongdaemun Market, 266, Jongno-6 ga, 서울특별시 종로구 종로 266 (종로6가) (Seoul Subway Line 2, 4, 5 Dongdaemun Stadium Station, or Line 1 or 4 Dongdaemun Station). Though not as impressive architecturally as Namdaemun, the Dongdaemun market is infinitely more interesting than its counterpart. (updated Feb 2018)
• 2 Gwangjang Market (광장시장), 88, Changgyeonggung-ro (Line 1, Jongno 5-ga station), ☏ +82-2-2267-0291. Famous traditional market in Seoul. It was one of the first permanent markets in Korea, and it is always crowded. It has a variety of silk, linen, and other traditional items. Street food is really excellent as well, especially bindaetteok(Mung Bean Pancakes). (updated Feb 2018)
• 3 Insadong (인사동). Insadong is an area known for its art galleries and shops and is possibly the most touristy place in South Korea. It is a great place to buy cultural souvenirs. There are also a few stores that offer interesting vintage toys and various kitsch. Insadong also contains many traditional tea and coffee shops. It is one of the few places where vegetarian restaurants can be found.  
• 4 Ssamziegil (쌈지길), ☏ +82 2-736-0088. 10:00 to 20:30. Ssamziegil is a shopping complex located at the beginning of Insadong-gil that opened in 2004. It has the form of a rectangular spiral on three floors and includes about a hundred craft shops (clothing, jewelry, leather, etc.), Restaurants, and cafes, also make-your-own crafts like candles, pottery, etc. (updated Aug 2024).
• 5 The store from Tong-In (통인시장), 32 Insadong-gil, Jongno District, Seoul, South Korea (you can get there by walking about 10 minutes along the Jahamun road from Exit 2 of Gyeongbokgung Station), ☏ +82 2-732-4867. Occupying four floors, this store offers high-quality items, including pottery, inlaid, and lacquered objects, as well as jewelry, postcards, etc. Not necessarily cheap, but the quality is good. It is located a little further than Ssamziegil on the same side as Insadong-gil. (updated Oct 2019)
• 6 Kyobo Book Store (Kyobomungo, 교보문고/敎保文庫), Jongno1-ga (Gwanghwamun Station, Line 5, Exit 3; head down the stairs because the store is underground.), ☏ +82 2-397-3500. 09:30 to 22:00. Kyobo is the largest chain of bookstores in South Korea, and this flagship store is located in the center of Seoul. It is completely invisible from the outside because it is underground. It is accessed directly from the Gwanghwamun subway station or at the intersection of Sejongno and Jongno. There is a huge selection of books, CDs, DVDs, stationery items, cardmaking, and a bunch of other accessories (there are even handbags). Also has books in foreign languages. (updated Aug 2023)

Eat

• 1 Imun Seolnongtang (이문설농탕), 38-13 Ujeongguk-ro. The oldest extant restaurant in South Korea, founded around 1904. Serves seolleongtang (beef stew). (updated Aug 2024)
• 2 Sadongmyenok (사동면옥), 29-21 Jongno Gwanhun (Insadong 8-gil, down the alley). Justly famous for its manduguk, a soup of gargantuan homemade dumplings stuffed with meat and veggies and served with side dishes for ₩5,000. English menu available. 
• 3 Gung (궁) (take insa-dong 10-gil from the main street insa-dong gil and then it is about 15 meters on the left), ☏ +82 2-733-9240. Specialty restaurant for mandu (Korean dumplings) from the nearby Kaesong region in North Korea. The chickpea patties are also very good. This restaurant has been passed down from mother to daughter for three generations. 
• 4 Everest (에베레스트레스토랑), 148-1, Changsin-dong, Jongno-gu (Dongdaemun stn, exit 3; walk straight for 100 m; turn left at the pharmacy and walk 50 m), ☏ +82 2-766-8850. 11:00-23:00. Nepali restaurant featuring dozens of delectable dishes ranging from mutton curry to butter naan. Bollywood music videos are free. ₩8,000-15,000. 
• 5 Samcheong Sujaebi (삼청동 수제비). Canteen style ambiance, renowned for serving good Sujaebi - a mild soup where the noodles are flattened and torn into sheets. Always packed with people so be prepared for a queue. ₩8000-13,000. 
• 6 Tosokchon (토속촌), 5, Jahamun-ro 5-gil. Reverently referenced in most local guides as the place for Ginseng chicken soup and variations on that theme. ₩15000-25000. (updated May 2015)
• 7 Hakrim Dabang (학림다방), 119 Daehak-ro (Hyehwa Station, Exit 3), ☏ +82-2-742-2877. Opened in 1956, this is the oldest extant coffee shop (in Korean, 다방; dabang) in Seoul. Known for its vintage charm, cozy wooden interiors, and retro vibe, Hakrim Dabang offers a nostalgic experience reminiscent of the old Seoul. It’s particularly famous for its hand-drip coffee, tea, and classic menu items like the "Vienna coffee," served with a generous topping of whipped cream. The café is a beloved spot for artists, writers, and students, providing a peaceful escape and a slice of Korean coffee culture in a timeless setting. (updated Sep 2023)
• 8 Jung Don (정돈), B1F, 107 Myeongnyun 4-ga, ☏ +82 2-987-0924. 11:30-21:30. This restaurant serves Japanese-style pork cutlets. It's so popular that it's been featured on a popular Korean food program. (updated Oct 2023)
• 9 Local Village(토속촌), 85-1 Chebu-dong, ☏ +82 2-737-7444. 10:00-22:00. It sells samgyetang, a traditional Korean dish, and ginseng liquor. (updated Oct 2023)
• 10 Pitzeriao, 2, 3F, 31-37 Dongseong-dong, ☏ +82 2-3673-5005. 11:30-22:00. This is the place to go for wood-fired pizza. They serve pasta and pizza, so if you're looking for a western restaurant, this is the place to go. (updated Oct 2023)
• 11 Yukhoe Sisterhood(육회자매집), 177 Jongno 4-ga, ☏ +82 2-2272-3069. 10:00-21:40. In Korea, lean cuts of beef with less fat are cut into small pieces, seasoned, and eaten as sashimi. It tastes great when paired with the fruit pear and egg yolk. However, be careful when eating sashimi with octopus, also known 'San Naggi (산낙지)', as it can be offensive. Of course, the octopus is trimmed after it dies, but its nerves are still alive and it can wiggle. (updated Oct 2023)
• 12 Manson Hoff (만선호프), 19, Euljiro 13-gil, ☏ +82 2-2274-1040. 12:00-24:00. It's known for its cold draft beer, nogari, and chicken. It's especially popular in the fall when the weather is nice and in the summer when it's hot. (updated Oct 2023)
• 13 Tteoksang (떡상), 1F, 43 Insadong 14-gil, ☏ +82 507-1431-7734. 16:00 - 23:30. This restaurant offers a fusion of Korean tteokbokki (rice cakes) in a hanok charming setting. (updated Oct 2023)
• 14 Pungnyeon Ssal Nongsan (풍년쌀농산), 32 Bukchon-ro 5ga-gil, Jongno District (inside Bukchon Hanok Village), ☏ +82 2-732-7081. 11:00-20:00. cheap snack places. noodle sausage, fried stuff, fried rice cake... ₩ 2500-5000. (updated Jul 2024)
• 15 Jin A Chun (진아춘; 進雅春), 18 Daemyeong 1-gil. The second oldest operating restaurant in Seoul, having been founded in 1925. Serves Korean Chinese cuisine. (updated Aug 2024)
• 16 a western house (서양집), 23-22, Daehak-ro 9-gil, Jongno-gu, Seoul. ☎ 0507-1421-7725
• 16 Yukmian (육미안), 182-1 Myeongnyun 2-ga, ☏ +82 0507-1449-1611. 12:00-23:00. Yukmian is a restaurant that offers beef noodle dishes, located near Daehak-ro. The menu features various cuts of beef served with noodles in a broth. The restaurant is known for its focus on quality ingredients and simple preparation. Due to its popularity, reservations may be required during busy hours. 27000₩. (updated Oct 2024)
• 17 a buckwheat-flavored restaurant (메밀향그집), 18, Daehak-ro 11-gil, Jongno-gu, Seoul, ☏ +82 0507-1360-3681. 11:00-22:00. This restaurant specializes in dishes made from buckwheat, offering a variety of traditional Korean meals. Located in the Daehak-ro area, it provides a menu that highlights buckwheat as a key ingredient, including noodles and pancakes. The simple setting and focus on buckwheat-based dishes attract those seeking a unique dining experience. 34000₩. (updated Oct 2024)
• 18 UjauKimchi Tteokbokki (유자유 김치 떡볶이), Myeongryun 4-ga 59-3, ☏ +82 0507-1351-1536. 11:00-23:00. Yuja Yoo Tteokbokki is a restaurant that specializes in tteokbokki, a popular Korean dish made from rice cakes. The restaurant offers a variety of tteokbokki options with different levels of spice and flavors. 13500₩. (updated Oct 2024)

Drink

• 1 Bar Mou (모우), Jongno 1(il).2(i).3(sam).4(sa), Jongno-gu, ☏ +82 70-8946-6448. 19:00-04:00. (updated Oct 2015)
• 2 Miller Time (밀러타임 종로점), 11-13, Gwancheol-dong, ☏ +82 2-737-4466. (updated Oct 2015)
• 3 Queensgard (퀸스가드), 115 Seosunra-gil, ☏ +82 507-1384-2058. 15:00-23:00. The British pub. Introducing a range of lesser-known British drinks and foods, including infused gins, a variety of London dry gins, British beers, and ciders. (updated Oct 2023)
• 4 CHILLIN (칠린), 1F 41-8, Daehak-ro 11-gil, ☏ +82 10-3492-0327. 12:00-24:00. An atmospheric cafe and bar on University Road. (updated Oct 2023)
• 5 AcefourClub, 2F, 105 Euljiro-ro, ☏ +82 507-1318-9733. 15:00-01:00. A coffee and liquor store in a converted tea room. (updated Oct 2023)
• 6 Sunset Records (선셋 레코드), 2F, 11, Euljiro 12-gil, ☏ +82 507-1310-6459. 16:00-23:00. It's a place that accepts submissions and enjoys singing and drinking. (updated Oct 2023)
• 7 Friends (프렌즈), 1F, 7, Suseok-ro 28-gil, ☏ +82 507-1307-5334. 19:00-03:00. It's a multinational, multicultural bar that doesn't care about race, gender identity, or anything else. (updated Oct 2023)
• 8 Goen (고엔), Myeongryun 2-ga 8-30, ☏ +82 0507-1319-5042. 16:00-1:00. Goen in Hyehwa is a Japanese restaurant that offers a variety of dishes, including sushi, sashimi, and other traditional Japanese cuisine. The restaurant is known for its fresh ingredients and authentic flavors, providing a comfortable dining experience in a casual setting. 25000₩. (updated Oct 2024)

Sleep

Roof with protective figurines, Changdeokgung

Budget

Jongo

• 1 Banana Backpackers, 30-1 Iksun-Dong (5 min from Line 3 Anguk Station), ☏ +82 2 3672-1973. English speaking staff, free Wi-Fi, free laundry, kitchen. Dorms from ₩20,000, private bath from ₩40,000. 
• 2 Bong House, 117-2 MyeongRyun3Ga MyeongRyunDong, ☏ +82 2 6080-3346. Check-in: 14:00, check-out: 11:00. Laid-back friendly guesthouse with Internet, Wi-Fi, purifier, washing machine, air-con, refrigerator, cable TV, gas oven, microwave oven, hair dryer, iron with ironing board and dryer for a fee of ₩5,000. The Bong bar which is right next to the Bong house. With each night stay you can claim 1 free beer from the bar. ₩12,000-105,000. 
• 3 Hostel Korea, 178-65 Sungin-dong (4 min from Line 1 Sinseoldong stn exit 11), ☏ +82 2 762-7406, +82 2 766-7406. Friendly English/Chinese-speaking staff. Free breakfast, free Wi-Fi, free laundry, air-con, hot water. ₩25,000, en suite bath from ₩30,000. 
• 4 Seoul Guest House, 135-1 Gyedong (Metro Line 3, Anguk Station), ☏ +82 2 745-0057. Basic rooms with air-con in a traditional Korean-style house. Shared bathrooms, free Wi-Fi, and TV. For a higher price you can purchase a room with a private bath, television and computer with Internet. Some find it spartan, other like its homey feel, friendly owner and big, fluffy guard dog. From ₩35,000. 
• 5 Wind Road & Flower Guesthouse, 1F 85-5, Myeongryun-dong 3-ga, ☏ +82 2 6407-2012, cowindrea@paran.com. Free internet, laundry also available (but not free). The friendly staff speaks good English. Dorm: ₩17,000-19,000. 
• 6 Yim's House, 33 Waryong-dong (Metro Line 3, Anguk Station), ☏ +82 2 747-3332. This excellent value hotel is unsure whether it caters to businessmen or backpackers. Rooms are clean and spacious, and Mr. Yim speaks fluent English. En suite singles ₩30,000, doubles ₩38,000. 

Hyehwa-dong

• 7 Golden Pond Guesthouse, 188-16, Myeongryun1ga-dong (Metro Line 4, Hyehwa Station, exit #4, 5-minute walk. Airport bus, Sung Kyun Kwan Univ. stop, 3-min walk), ☏ +82 2 741-5621, +82 10 9921-5621 (cell). Comfortable, young atmosphere, with decent bathrooms and a friendly owner and staff. Two computers available for free Internet use, Wi-Fi throughout. This place is near a lot of pubs and restaurants, but very quiet when you sleep. No curfew. All staff is ready to hang out with guests every night. Sometimes they serve Korean meals for free. Kitchen, free laundry. Dorm: ₩20,000, single: ₩60,000, double: ₩75,000. 

Mid-range

• 8 Ramada Seoul Jongno, 48-26 Inui-Dong, ☏ +82 2-2174-6500. (updated May 2015)

Splurge

• 9 JW Marriott Dongdaemun Square Seoul, 279, Cheonggyecheon-ro Jongno-gu Jongno 6(yuk)-ga (on top of Dongdaemun metro station), ☏ +82 2-2276-3000. (updated May 2015)
• 10 Chiwoonjung (취운정), 41 Bookchon-ro, 11ga-gil, ☏ +82 2-765-7400. Luxury traditional Korean-style guest house. (updated May 2015)

Connect

As with anywhere else in Seoul, there are plenty of PC rooms ('PC Bang') available to go online for a few hours on a good machine for only a few thousand won.