Despite being a small town there is a full assortment of tourist facilities: money exchange, accommodation, ATM, cafes, seafront.
The town's narrow cobbled streets are best explored on foot.
Cafes have wifi.
Ayu-Dag (Crimean Tatar: Ayuv Dağ Russian: Аю-Даг, Медведь-гора, Ukrainian: Аю-Даг means "Bear Mountain" in all three languages) is a nearby coastal peak and nature reserve. Its 572 m summit can be scaled from the Artek childrens' camp which lies at its base. Take minibus number 2 to Artek and find the trail up from there.