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Herzogenaurach is a small town in Franconia famous for being the headquarters of two major sportswear companies.



Herzogenaurach[dead link] is not as famous as the family that founded two of the most successful businesses of Germany here: The Dasslers, founders of Adidas (founded by Adolf, "Adi" Dassler) and Puma (founded by Rudolf Dassler, older brother of Adi). Both companies still dominate town and for many years, which shoes one wore was a serious issue. However, the biggest employer is neither, but rather the Schaeffler Group, that has its headquarters in town and mainly produces bearings for automotive and engineering use.

Besides its economic prowess the town also boasts a relatively intact historical old town due to being too unimportant to be bombed during World War II (local rumor has it that the Americans asked the British to keep the small airport out of town in working order for later takeover)

The name "Herzogenaurach" comes from the river Aurach that flows through town and also serves as a rough dividing line between Adidas and Puma. People in the area often shorten the name to Herzi or Herzo.

Get in


By bus


A public bus (lines 200 and 201) runs several times daily from Erlangen to the city. As Herzogenaurach has no train station, bus is the only way to get there by public transport. Tickets and schedules are available through VGN[dead link]. Plans are underway to build an intercity-streetcar (locally known as "Stadt-Umland-Bahn" or StUB) to Erlangen with another line connecting Erlangen and Nuremberg, however construction has not yet started (a planned date is somewhere in the latter half of the 2020s) as of September 2019. After a decisive win of the pro StUB side in a March 2016 ballot measure, the precise route is being agreed upon as of December 2018. The website has more information if you're curious. There's also line 199, which links Herzogenaurach via Erlangen Paul Gossen Straße  S1  to Nuremberg am Wegfeld, where you can change to Tram Line 4. However, line 199 only runs during weekdays that are also school days and only during commute hours.

By bike


As Herzogenaurach is not very far from Erlangen - they even share an administrative boundary -, sporty people can ride by bike (ca. 15km); for almost all the way there are nice cycling routes (you can use a bike route planner such as BBbike to find a good way. Most routes are signposted fairly consistently, but they may lead through back streets where it can be easy to get lost after a wrong turn. You can similarly come by bike from Fürth.

By car

  • The next Autobahn is A3 (take exit Herzogenaurach and follow the signs).
  • A 73 is close by (change to A3 towards Würzburg at the crossing Fürth/Erlangen and then continue as described in the foregoing sentence).
  • Coming from Erlangen take Paul-Gossen-Straße towards the West and leave at the crossing with Äußere Brucker Straße (just before the highway), as also indicated by the signs. The road will directly bring you to Herzogenaurach.

By plane


There is 1 a small airfield. Herzogenaurach airfield (Q1433629) on Wikidata Herzogenaurach Airport on Wikipedia close to town that can accommodate general aviation. No scheduled flights exist, nor have they ever.

The next major airport is in Nuremberg (NUE IATA), which just like Herzogenaurach is member of the VGN tariff union[dead link], making it possible to do the whole trip from Nuremberg with just one ticket.

Get around

Map of Herzogenaurach

Public buses run through town. Most buses stop at the central 2 An der Schütt bus station and do some form of a loop through different parts of town. A single trip inside town is €1.30, and a day ticket is €2.80 as of 2018. The interior parts are walkable, but the outlet stores are quite a bit out of town and were designed with the car in mind.


a brewery in the historical center of Herzogenaurach

Herzogenaurach has a small but beautiful old town. The central part is limited by the historical city fortification of which the 1 Fehnturm and the 2 Türmersturm. are the most visible remnants which also show the east-west extent of the high medieval settlement.



During major soccer events (World and European Championships), Adidas has a big screen where you can watch the game right next to their outlet store

  • 1 Atlantis, Würzburger Straße 35, +49 9132 73850. An indoor swimming pool. While it is nothing fancy, it has a couple of decent slides and is a good way to pass a rainy day if you're in town and tired of shopping. Adult €4/hr, €13/day; children €2.50/ht, €10/day.


the Adidas outlet store

The main draw of this town are Adidas and Puma and they have built outlet stores that have only gotten bigger and bigger. Prices are usually lower than in regular stores and clothes that are out of season may be had for discounts, but of course not everything is cheap and depending on where you are from, stuff may be cheaper back home.

  • 1 Sport Hoffmann, Zeppelinstraße 1, +49 9132 78190, fax: +49 9132 781924, .
  • 2 adidas outlet, Olympiaring 2, +49 9132 842000, fax: +49 9132 843765.
  • 3 Nike Factory Store, Zeppelinstraße 1, +49 9132 7452810, fax: +49 9132 7452899.
  • 4 Teamsport, Zeppelinstr. 6a, +49 9132 797610, fax: +49 9132 797611.
  • 5 Sports Performance Shop Reebok, Olympiaring 3, +49 9132 7411878.
  • 6 s. Oliver Outlet, Zeppelinstr. 2, +49 9132 8366570.
  • 7 PUMA Outlet Herzo, PUMA Way1, +49 9132 74170.




  • Brauerei Heller, Hauptstraße 33, +49 9132 2073.





Go next

  • Erlangen would be an obvious place to go
This city travel guide to Herzogenaurach is a usable article. It has information on how to get there and on restaurants and hotels. An adventurous person could use this article, but please feel free to improve it by editing the page.