Cherating village is a typical small lazy East Coast fishing village although backpacker-tourism now is the major income earner here. The village, which is just off the main East Coast trunk road between Kuantan and Kuala Terengganu is dotted with guesthouses and small hotels (called chalets here). Asia's first Club Med is also located here. The place is extremely laid-back and the beach is nice and wide, although not as beautiful as the beaches on the islands off the East Coast.
Cherating is located off the main East Coast trunk road (Federal Route 5) about 30 km north of Kuantan. From Kuantan town, follow signboards to Kemaman which will bring you past Beserah and Balok. If you are coming from Kuala Lumpur on the East Coast Expressway (Route E8), you can completely bypass Kuantan and head straight to Cherating. Stick to the expressway until the final exit (Jabor exit). After paying toll, follow signboards to Kemaman, along the new highway. At Sg Ular you will join the main East Coast trunk road. Cherating is another 15 km from there. Coming from Kuala Terengganu, just proceed south along the East Coast trunk road. The Cherating turn off (left turn from this direction) is about 25 km south of Kemaman.
- To/from Kuantan: Two bus companies, Sihat Bas and Mira, operate along the main trunk road between Kuantan and Kemaman every hour or so during daylight hours. From Kuantan, catch any Kemaman-bound bus. The journey can take up to an hour. You will have to get off the bus on the main trunk road and walk to Cherating village. In Kuantan, buses leave from the local bus station on Jalan Besar.
- To/from Kuala Terengganu and Kota Bharu: Some interstate express buses to/from Kuala Terengganu and Kota Bharu pick up/drop off passengers from/at Cherating. To get on the bus at Cherating, you will have to book the ticket beforehand and the agent will inform the bus company to stop for you. You will be given a time (about half hour after the bus departs from Kuantan) and be told to wait at a particular spot along the main road. If coming from the north, just tell the bus driver/assistant that you want to get off the bus at Cherating.
To get to or come from other destinations, it will be easier for you to get to/go to Kuantan first where there are connections to Kuala Lumpur, Singapore, Johor Bahru, Mersing (for Tioman Island, Jerantut (for Taman Negara) and elsewhere.
Cherating village is tiny and you can get around on foot. Some guesthouses and tour agents have bicycles for rent.
- The main attraction here is of course the wide sandy beach. Water activities including yachting, surfing, swimming, etc are available from guesthouses.
- Visit the nearby turtle sanctuary. Register with your guesthouse or tour agent on the main road and they will inform you when there is a turtle landing.
- Surf Cherating beach, during the monsoon season (November and December) , is one of the only beaches in Peninsula Malaysia with waves good enough for surfing.
- Batik painting classes is offered by some handicraft shops on the main street.
- Cherating River cruise can also be arranged with your guesthouse.
- Payung Guest House activity center offers: fishing trips, river cruise (includes snake & monkey watching), river kayaking, fire-fly night river trip, Snake Island snorkeling, surfing (seasonal), and trips to Turtle Sanctuary. You can also ask for a full body massage for 60 RM.
- Maznah Guest House, ☎ . Established since 1989. A legacy from Mak De's Guest House (established 1975). Offering a traditional Malay village-style guest house. Room rate from RM 35 to RM 100.
- Ruby's Resort. Next to Club Med & Turtle Sanctuary. +60 16-360 0009. Comfortable rooms next to a quiet beach, good service. From RM50 onwards.
- Little Cherating Chalet. Cherating beach road. Rooms range from RM50 to RM100. You might be lucky; the RM100 room chalet is reduced to RM50 when the room is empty or subject to late check in.
- Coconut Inn Cherating, ☎ . Cherating Beach Road. Phone Uncle Ilal. Room range from RM35 to RM100 per night. Friendly family run chalets suitable for single women or men. Reduced rates for weekly and monthly guests.
- Tanjong Inn Chalets, ☎ . Cherating Beach road. These beach front chalets are clean and air conditioned. Rooms range from RM75 a night to RM150 a night.
- Payung Guest House, Favorite budget accommodation with backpackers, and very friendly and helpful owner. Clean chalets include attached bathroom, fan & mosquito net. Payung also offers: firefly night watching trips, kayaking, and other activities. Phone: 019 917 1934. Prices 30-50 RM. Also, Payung Cafe is next to the guest house. Prices are a little expensive but you're paying for the environment: A cool place to relax with reggae/Rasta-inspired theme and music.
- Club Mediterranee. Asia's first Club Med, now a 5-star all-inclusive beach resort since its reopening in 2004. The resort also won "Resort of the Year" during the Hospitality Asia Platinum Awards 2007-2008.
- Eastern Pavilion. 2- and 3-bedroom villas with private pool, jacuzzi. Part of the Holiday Villa Cherating complex.
- Suria Cherating Beach Resort, KM 32.5 Jalan Kuantan, ☎ . A/C rooms all equipped with room safe and in-room wireless internet connectivity. Some of its facilities and services are an outdoor pool, steam room and spa. From USD 58.50.