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- Niihama Taiko Festival (新居浜太鼓祭り) is a traditional festival which is held every year from October 16th to 18th. In those 3 days, 47 taikodai (drum floats), each representing a district in Niihama city, are carried by more than 150 peoplr and parade the streets in the city. This festival is also known as a man's festival (otoko matsuri).
- Toyoko Inn Niihama Ekimae: Right in front of Niihama Station.