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- Wife Carrying World Championships: 6–7 July 2018. Contest of carrying your wife through an obstacle course. Sonkajärvi's best-known yearly event, this involves husky men carrying their wives across an obstacle-laden track, with the winner taking home the wife's weight in beer. The 2008 event drew competitors from 10 countries and over 5000 spectators. (date needs updating)
- Club Herrala (Herralan kartano), Kartanontie, ☎ . Located 30km north of Sonkajärvi, the Herrala mansion offers private suites, a guest house, a hunter's lodge and a small spa. Only advance bookings.