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The town has a mixed population of ethnic Bulgarians and Turkish-Bulgarians, which totals around 12,500.
- Thracian tomb of Sveshtari (Свещарската гробница) — about 3 km southwest of nearby Sveshtari village, this 3rd century BC Thracian tomb is a World Heritage site. Unique in ancient Thracian art, this tomb inside a typical Thracian burial mound is decorated with female figures carved on its walls.
The only hotel of the town is named Alen Mak, which also has a restaurant.