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Willits is a city in Mendocino County on the North Coast of California. It is best known as the Heart of Mendocino County. It offers an amazing array of shopping and amusements for a city with a population of 5,000 in 2020.


The City of Willits began as a town of loggers and ranchers. In the wake of San Francisco's Summer of Love, an influx of hippies changed the character of the populace to today's mix: first, second, and third generation hippies coexisting with third, fourth, and fifth generation settlers. Add a sizable cohort of the artistically and liberally inclined with a certain tinge of New Age beliefs, and you definitely have a town with people watching possibilities while shopping the local galleries and craft shops.

Many of these boutiques are not easily seen by the passing traveler. One has to stop and look about to wring the greatest satisfaction from the Willits experience.

Get in[edit]

The City of Willits is 135 miles north of San Francisco on Highway 101. The highway passes south to north, bisecting Willits as Main Street; highway addresses change to city addresses at the city line. In the center of town, just after passing under the Heart of the Redwoods arch over 101, Highway 20 runs its winding way westward to Fort Bragg.

Coming from the Sacramento Valley, take Williams exit 578 from I-5 westward onto California Highway 20. When it merges with Highway 101, turn north. Again, you are entering Willits from the south.

By bus[edit]

Get around[edit]

A visitor to Willits will find the majority of its attractions are located the two blocks before the Commercial Street light, or just around the corner on Commercial Street as far as the Center for the Arts. Downtown Willits is easily walkable; this less than half mile flat loop will take you past an eclectic array of shops, eateries, and galleries.

Willits' central location makes it an ideal hub from which to explore the rest of Mendocino County on day trips.


Attractions are listed from south to north.

  • Black Bart's boulder (5.6 miles south of Willits). On the southern edge of Ridgewood Summit, marked by a historical marker "honoring" the poetic bandit.
  • Heart of the Redwoods Arch (Main Street at the railroad tracks). Offers photo opportunities to those who missed it when the arch was still Reno's "World's Biggest Little City" sign.
  • Frontier Days. The oldest continual Rodeo in the State, over the Fourth of July week, complete with the Black Bart Gunfighters shooting it out in the streets (with blanks, of course).
  • Mendocino County Museum, 400 E. Commercial Street, +1 707-459-2736. The contains fascinating material concerning the unique cultures of northern coastal California. Open from 10AM to 6PM Wednesday through Sunday. Admission donations: $4 per adult, $1 per youth ages 6-18, under age 6 free.


Besides Willits' good old-fashioned walkable downtown featuring shops full of arts, crafts, and goodies, it also offers other attractions. Handily enough, the attractions begin in that same downtown block that ends at Commercial Street and Main Street.

Noyo Theatre

An easy walk from shopping takes you to:

  • Willits Community Theatre (37 W. Van Lane, email: Features semi-professional theatre and occasional musical soirees. From Main Street, take the last possible left before the Commercial Street light to find this hidden treasure. For tickets via credit card, call 707-459-0985. Price of admission: $10/$15, depending on the performance.
  • Noyo Theatre (57 E. Commercial Street, 707-459-6696). The offers digital projection of first-run movies in a lavish 1930s movie palace. Price: $7.50 tops, with a $1.50 upcharge for 3D. Kids, seniors, matinees at $5.50.
  • The Willits Center for the Arts, 71 E. Commercial St, +1 707-459-1726. Tu-Th 4PM to 7PM, Sa Su noon to 3PM. For exhibitions by local artists. Donations requested.
  • Bud Snider Park (East Commercial & Humboldt Streets, across from the police station). Has a kiddie playground under tame redwoods.

The other attractions are a bit further down; the traveler may want to drive to them:

  • Skunk Train, 299 East Commercial St, +1 707-964-6371. Ride in vintage railway cars through the Redwoods on the world's crookedest railroad.
Mendocino County Museum
  • Roots of Motive Power, 420 E. Commercial St, +1 707-459-7782. The adjacent Roots of Motive Power is a community volunteer project under the auspices of the County Museum; it is a specialized exhibit of lovingly restored antique locomotives, railroad rolling stock, and steam-powered logging equipment. Call museum first for details.
  • Recreation Grove. Across Commercial Street from the County Museum and the library, this recreation area has public BBQ pits, sheltered picnic tables, kid's playground, and sports fields.
  • Frank Grasse Dog Park. Your canine will love this park, further out E. Commercial Street across from the Rodeo Grounds.
  • Sherwood Valley Rancheria Casino, 1 Kawi Pl (take Route 20 towards Fort Bragg; take the first left and follow Blosser Lane to the end). Located on the outskirts of town and good for those desiring gaming entertainment. The souvenir shop features low prices for tobacco, with cartons of all-natural cigarettes from $23.50 to $31.50. Free admission.


Downtown Willits offers travelers a beggar's dozen shops in two short blocks; a quarter mile stroll can reach them all. From south to north, and back again:

  • Off the Cuff, 39A S. Main St, +1 707-459-9500. Features fine women's clothing and accessories.
  • Cat's Meow, 29 S. Main St, +1 707-459-6201, . M-Sa 10:30AM-6PM, Su 11AM-4PM. A contemporary mercantile boutique.
  • Buttercup Children's Boutique, 15 S. Main St, +1 707-459-3199. Winter hours: M-Sa 10:30AM-5:30PM. Offers stylish kid's clothing, toys, and accessories for ages 10 and under.
  • Mazahar, 38 S. Main St, +1 707-459-3034. M-Sa 9:30AM-7PM, Su 11AM-6PM. Offers ladies fashions with an exotic and/or naughty flair.
  • Monkey Wrench, 154 S. Main St, +1 707-456-9647, . M-F 10AM-6PM, Sa 10AM-5:30PM. Offers quality men's and women's clothing.
  • The Book Juggler, 182 S. Main St, +1 707-459-9709, fax: +1 707-459-4075, . Winter hours: M-Sa 10AM-6PM, Su noon-5PM. Used and new books, music, and movies, with over 80,000 items available.


The California Burger at Cafe 77
  • Cafe 77, 77 S. Main St, +1 707-459-2233. 7AM to 3PM. Cafe 77 opened in 2018 and offers classic diner food with plentiful options for all types of eaters.
  • Loose Caboose Cafe, 10 Wood St (behind The Book Juggler), +1 707-459-1434. Salads, sandwiches, and soups in a funly funky setting, with patio dining available. Moderate prices. Cash only.
  • El Mexicano, 166 S. Main St, +1 707-459-5702. Locally owned Mexican restaurant serving Willits for over 30 years. Inexpensive prices.
  • Buster's Burgers and Brew, 150 S. Main St, +1 707-459-3233. M-Th 11:30AM-8:30PM, F-Sa 11:30AM-9PM, Su 11:30AM-7PM. Great, giant burgers, and other bar-type food with local beers on draft in a casual atmosphere. TV's so you don't miss a sports game. Moderate prices.
  • Szechuan Asian Restaurant, 47 E. Mendocino Ave (65 yards off Main Street), +1 707-456-0688. Daily 11:30AM-9:30PM. Diner's choice of a sushi bar and/or Szechuan cooking. Moderate prices.
  • Scoop's Frozen Yogurt & Deli, 110 N. Main St, +1 707-272-9646, . M-Th 11AM to 9PM. Offers refreshing alternatives to chain fast food with fresh yogurt and deli treats. All menu items under $10.


  • Shanachie Pub, 50 South Main St, +1 707-459-9194. An Irish-style pub with live music on weekends and in midweek.


Stay safe[edit]

Go next[edit]

Routes through Willits
EurekaGarberville ← Jct S  N  S  UkiahSanta Rosa
Ends at Fort Bragg  W  E  → Jct SClearlakeYuba City

This city travel guide to Willits is a usable article. It has information on how to get there and on restaurants and hotels. An adventurous person could use this article, but please feel free to improve it by editing the page.