- For other places with the same name, see São Paulo (disambiguation).
São Paulo is the largest city in Brazil, with a municipality population of 11.9 million, and about 21 million in its metropolitan region - the second most populous of the Southern Hemisphere. It is the capital of the Southeastern state of São Paulo, and also a beehive of activity that offers a jovial nightlife and an intense cultural experience. São Paulo is South America's major economic center and possesses the 10th largest GDP in the world, though poverty, especially in the suburbs, is still widespread due to the blatant social inequality. Historically attractive to immigrants as well as to Brazilians from other states, it has a unique cultural identity formed by combining Portuguese and African roots (common to the entire country) with other influences, in particular Italian, Arab and Japanese.
São Paulo, or Sampa as it is also often called, is also probably one of the most underrated cities tourism-wise, often overshadowed by other places in the Brazilian sun & beach circuit such as Rio de Janeiro and Salvador. It is in fact a great city to explore, with an impressive (and almost intimidating) skyline, unpredictable neighbourhoods and architecture, a vibrant culture and arts (in particular street art) scene, not to mention the world-class restaurants and diverse regional and international cuisine available to all tastes. If there is a major attraction to this city, it is the excellent quality of its restaurants and the variety of cultural activities on display.
Just south of the city, lies the Parque Estadual Serra do Mar (part of the Atlantic Forest South-East Reserves, a UNESCO World Heritage Site), a mountain range covered by exuberant rainforest that faces the coast and provides various ecotourism options.
São Paulo is the most visited city of Brazil, but mostly because of business and event tourism, with many of the visitors not taking much effort to explore the city. Those who do so may, however, discover one of the most complex and fascinating cities of the world, where even nearby areas may look and feel like a different city, due to São Paulo's staggering social inequality and variety of cultural influences, as well as lack of comprehensive urban planning.
For instance, one who decides to walk from one end to another of Rua Augusta (which later becomes Rua Colômbia and Avenida Europa), starting from Downtown, will pass through:
- One of the city's hottest nightlife areas in Baixa Augusta
- A vibrant cultural and business area surrounding Avenida Paulista
- A variety of shopping options in the area surrounding Rua Oscar Freire
- The green, affluent low-rise neighbourhood of Jardim América
- A stream of expensive car shops in Jardim Europa
- The modern business district in Av. Faria Lima and the ultra-affluent neighbourhood of Itaim
Although the first impression might be that of a grey concrete jungle, soon it becomes apparent that the city has a great number of pockets of beauty, as well as fantastic places (and not always expensive) to dine, drink and hang out.
Native American Chief Tibiriçá and the Jesuit priests José de Anchieta and Manuel de Nóbrega founded the village of São Paulo de Piratininga on 25 January 1554—Feast of the Conversion of Paul the Apostle. Along with their entourage, the priests established a mission named Colégio de São Paulo de Piratininga aimed at converting the Tupi-Guarani native Brazilians to the Catholic religion. São Paulo's first church was constructed in 1616, and it was located where today is the Páteo do Colégio (metrô: Sé or São Bento station).
São Paulo officially became a city in 1711. In the 19th century, it experienced a flourishing economic prosperity, brought about chiefly through coffee exports, which were shipped abroad from the port of neighbouring city Santos. After 1881, waves of immigrants from Italy, Japan, and other European and Middle Eastern countries, such as Syria and Lebanon immigrated to São Paulo State due to the coffee production boom. Enslavement of Africans was coming to an end, due to British pressure, as the British Empire wished to introduce its machinery and industrialized products to Brazil. The government was also concerned with the fact that the population of black people was greater than that of whites, and, in an effort to "bleach the race," gave incentives to European nationals of countries such as Italy, Germany, Lithuania, Ukraine, Poland, Portugal, and Spain to immigrate. Thus, after Emancipation, with the influx of European labor and failure on the part of the racist system to include African-Brazilians, black people became increasing unemployed and discriminated against. By the beginning of the 20th century, the coffee cycle had already plummeted due to, among other factors, a sharp decline in international coffee prices and competition from other nations. The local entrepreneurs then started investing in the industrial development of São Paulo, attracting new contingents of overseas immigrants to the city. Many of those entrepreneurs had Italian, Portuguese, German, and Syro-Lebanese Christian descent such as the Matarazzo, Diniz, and Maluf.
However, due to competition with many other Brazilian cities, which sometimes offer tax advantages for companies to build manufacturing plants in situ, São Paulo's main economic activities have gradually left its industrial profile in favour of the services industry over the late 20th century. The city is nowadays home to a large number of local and international banking offices, law firms, multinational companies, advertising firms and consumer services.
Many major international and Brazilian companies have offices in São Paulo, and the Bovespa stock exchange index (Ibovespa) is considered one of the most important Latin American market indices abroad. After merging with the BM&F (Futures Markets Exchange), Bovespa (São Paulo Stock Exchange) has become the third largest exchange in the world (Folha de S. Paulo newspaper 2008).
Don't be surprised at the diversity of Paulistanos. For example, São Paulo is home to the largest Japanese population outside of Japan. It is not uncommon to see businesses and churches being conducted by Chinese and Korean-Brazilians in Liberdade, which was originally an Italian district, then Japanese and currently is heavily populated by Koreans and Chinese. The city's Italian influence is also very strong, with about 6 million people in the metropolitan area having Italian background. The large Arab and Jewish communities are also well represented in all levels of society, from art to real estate businesses, and notably in politics.
The citizens of São Paulo have a reputation as hard-working and industrious or shallow money-grubbers. It is common to hear that the people in São Paulo work while the rest of Brazil relaxes; even though many say this, it is plainly wrong. It is a fact, nonetheless, that the city of São Paulo alone actually contributes with 15 percent of the country's gross national product (45 percent if the entire São Paulo state is taken into account).
But when Paulistanos are not working, they are clubbing. The city nightlife is as intense as it gets, which makes going to a club a total must-do. Everything is possible in a city that doesn't dare to blink.
São Paulo's basic spot for orientation should be Avenida Paulista. From there, it's pretty easy to reach every single spot in town, be it by bus or underground transport. It is located between the neighborhoods of Bela Vista and Jardim Paulista. Av. Paulista is also within walking distance to Centro and Ibirapuera Park, which makes it the perfect place to start a walking tour.
However, keep in mind that central São Paulo actually comprises a very large area, and travelling from one spot to another may require that you take a cab or public transport. To find out the general direction where you are, see the street signs, as it is colour-coded:
- Sé/República (in Downtown): White street plate.
All other areas have blue street plates, and a bottom stripe on the following colours:
- Expanded Center: Grey (``Expanded Center means the area limited by the Tietê river on the North, the Pinheiros river on the West, Avenida dos Bandeirantes on the South and Avenida Salim Farah Maluf on the East)
- Northwest: Light Green
- North: Dark Blue
- Northeast: Yellow
- East: Red
- Southeast: Dark Green
- South: Light Blue
- Southwest: Purple
- West: Orange
To find the direction of Downtown (most precisely Praça da Sé), just follow the direction of decreasing street numbers. That doesn't work, however, in the Santo Amaro subprefecture (South Central), neither in the Far South region; in these areas, decreasing numbers lead to Largo 13 de Maio.
- Check the official Brazil tourism website as well as the get in section of our article on Brazil for general information regarding visas and customs, and the Cidade de São Paulo homepage for updated events and art exhibitions around town.
São Paulo has three major airports: Guarulhos International (GRU IATA) and Viracopos (CPQ IATA) for international and some domestic arrivals, and Congonhas (CGH IATA) for most medium and short haul domestic flights.
Guarulhos International Airport
- São Paulo-Guarulhos International Airport (GRU IATA) (Located 40 km (25 mi) from the city centre in Guarulhos). If flying into São Paulo from abroad, you'll mostly likely land at Guarulhos International Airport, also known as Cumbica. The airport has two terminals that are served by Brazilian airlines TAM, Gol and by international United, Delta, American, Air Canada, Air France, British Airways, Lufthansa, Avianca, TAP, Iberia, Alitalia, KLM, JAL, Swiss, Singapore Airlines, Korean Air (via Los Angeles International Airport), South African and many others.
Non-airline shuttle buses are available from Guarulhos to Congonhas Airport (CGH IATA), Praça da República (Downtown), Paulista/Jardins region, Barra Funda bus station and Tietê bus station (fastest access to the subway). All lines except Congonhas connect to the Metrô. R$42 one-way. Lines 257 and 299 are regular urban busses, which go every 15-20 min to and from Tatuapé Metro station (line 3, red). The ride takes about 30 min (line 257 via Ayrton Senna, the other is slower) and costs only R$5.95 (Feb 2017), paid as you board. The bus driver provides change. Exit on the arrivals level at any terminal and follow the signs for the bus. The bus starts at Terminal 2 before heading to Terminal 3 and then 1, and it's recommended to board at Terminal 2 during peak times. Less comfy than the shuttles, but can prove faster way to Paulista (and elsewhere) on days with dense traffic, as it goes for the closest Metro station. While the bus has baggage racks, be aware that you might be denied access with luggage that won't fit on your lap.
TAM, Gol and Azul, the three main Brazilian airlines, offer free shuttle buses for their passengers with flights to/from Guarulhos International Airport and Congonhas Domestic Airport. Check the schedules for TAM and Gol. If you're on a budget trip and have enough time, you can ride those buses to Congonhas airport (you must show your boarding pass or printed reservation to the bus driver) and then get a taxi to your destination. It will be much cheaper than getting a taxi directly from Guarulhos airport. The trip between those airports takes between 1h00 and 1h30. No reservation is required.
A taxi co-operative, Guarucoop (tel: +55 11 2440-7070), has a monopoly on cabs leaving Guarulhos. They are plentiful and the queue is outside the arrival terminal. Credit-card users can pay for their journey in advance at the booth, although it's useful to have local currency as not all international credit or debit cards will work at all businesses in Brazil. Expect to pay about R$100–140(depending upon your destination), as of October 2011, for the 25 km journey into the city. Passengers can ask to see the tabela, which shows the fares for each neighbourhood. Other options such as São Paulo Airport Transfers provide upmarket vehicles and drivers, with the added convenience of an online booking service, and cost around R$140. When making your travel plans, keep in mind that a taxi ride into the city can take up to two hours during peak times, or around 45 minutes late at night or early in the morning.
Congonhas Airport (CGH)
The Congonhas Airport is in a very central region, 15 km (9 mi) from downtown. This airport handles most of the domestic flights, including the São Paulo - Rio (Santos Dumont) hop, nicknamed Ponte Aérea. As it was built in the 30s, its simple but glamorous architecture is worth seeing.
The easiest (and cheapest) way to get to Congonhas is by taking any of the "Aeroporto" regular line buses that run along Avenida Paulista. After some 40-60 min in modest traffic you'll be dropped right in front of the airport and the fare is the regular R$3,00 (Bilhete Único accepted). It is mostly faster to take the metro to the São Judas or Conceição subway stations, and then the bus from there (10 min). Take bus number 875 just outside of São Judas station to the airport and when getting off at the airport you need to walk on an overpass to get to the departure building.
Cab drives from downtown or Paulista should be used after checking how is the out of control São Paulo traffic. Check the CET website (only in Portuguese), which is the traffic administration department of the city.
Viracopos International (CPQ or VCP)
Located in Campinas, around 99 km (62 mi) from downtown São Paulo, Viracopos International is sometimes used when weather conditions prevent landing in Cumbica. Brazilian airline Azul has its hub here and they offer free bus transport to São Paulo for their passengers, it might be convenient depending on your exact location. TAP flies to Lisbon thrice weekly from here.
There are three main bus terminals in São Paulo, all of them served by the Metrô (Subway) network.
- Terminal Rodoviário do Tietê, Av. Cruzeiro do Sul 1.800, Santana (Tietê metro station, Blue line), ☎ (reachable from 6AM-11:30PM). Tietê bus terminal is the second largest terminal in the world, hence an enormous building, but there is an information desk in the middle of the main lobby. Buses leave São Paulo for destinations throughout Brazil and for international destinations including Asunción in Paraguay (20 hr), Buenos Aires in Argentina (36 hr), Montevideo in Uruguay (30 hr), Santiago in Chile (56 hr), and Lima in Peru (108 hr). A taxi ride from Paulista/Jardins costs around R$40. Guarulhos International Airport shuttles also depart and arrive from this terminal.
- Terminal Rodoviário da Barra Funda, Av. Auro Soares de Moura Andrade 664, Barra Funda district, Expanded Center (Barra Funda metro station, Red Line), ☎ . Located west of São Paulo's downtown , carries departures and arrivals to and from western cities in the São Paulo state, to Mato Grosso, Foz do Iguaçu and west Paraná cities. About 30 min from Paulista Ave by Metrô. You can also reach it by boarding the "Barra Funda" (875P) bus in Paulista Ave. Guarulhos International Airport shuttles also depart and arrive from this terminal.
- Terminal Rodoviário de Jabaquara, R. dos Jequitibás s/n, Jabaquara district, South Side (Jabaquara metro station, Blue Line), ☎ . The Jabaquara Terminal serves cities in São Paulo state's south coast such as Guarujá, Santos and Bertioga. Located thirty minutes away by Metrô from downtown. There is a baggage storage (Guarda Volumes) in the Jabaquara Metro, R$6 for 24 hours.
Besides the extensive commuter rail system, there are no passenger trains of any kind into Sao Paulo. A proposal to relieve the extremely busy Sao Paulo - Río de Janeiro air route through a high-speed rail link has been canceled due to financial reasons.
Transport in São Paulo can be anything from complicated to hellish. Peak hours are normally roughly 6AM-9AM and 4PM-8PM, but since city roads are constantly on the edge of their capacity, any little incident can cause major queues and delays. The cheapest way for tourists to get around is to use the subway/metro, trains and trolleybuses as much as possible, and then take a taxi for shorter distances. Even these means of transport can be uncomfortably crowded during peaks, and only a very limited carry-on is recommended. You can check the SPTrans website, which is the city's transport administration department. There you can get itineraries using all the city's public transportation options.
The Bilhete Único is a transport smartcard that is used for paying fares on buses, subways, and trains. In essence, a single billing of the card grants a person up to four trips in São Paulo's public transportation system with free transfers between the subway system and buses within 3 hours. The card is issued at no cost at underground stations; charge them with the minimum amount required in newspaper stands, state-owned betting shops (known as "lotéricas"), supermarkets and other establishments - look for the red, round "Bilhete Único" logo. Fare charging rules are as follows:
- On buses: upon boarding a bus, you'll be charged R$3.00 and can board up to three other buses in a three-hour period without being charged a second time.
- On the Metro or CPTM trains: for a single trip in the underground train system, you'll be charged R$3.20.
- First Metro/CPTM train then bus: you'll be charged R$2.90 when passing by a Metro or CPTM station's turnstile. Once you board a bus, you'll be charged an extra R$1.20 and will be able to board two other buses in a two-hour period - starting from the first validation at the train station - without any further payment.
- First bus then Metro/CPTM train: once you board a bus, R$3.00 is charged from your card. Upon entering the Metro or CPTM systems, you'll be charged a further R$1.45. It's possible, after leaving the Metro or CPTM system, to board up to two other buses without any further payment in the two-hour period that starts from the first validation, depending on whether you boarded one or two buses before entering a train.
Note that the discounts do not typically apply to intermunicipal buses (usually in blue color and operated by the EMTU company), although there are some exceptions.
By metrô and train
The rail network, composed of metrô (subway) and surface trains, is the method of transportation a tourist is likely to use the most while visiting São Paulo. The metrô is modern, safe, clean and efficient; the quality of surface trains varies, but those in more touristic areas area as good as the metrô. An up-to-date map of the rail network can be found in this link.
- Line 1 (Blue): The first metro line built runs from North to South, passing through the Historical Center. Tietê and Jabaquara bus terminals are also reachable through via Line 1 (Blue). Operated by Metrô.
- Line 2 (Green): The Green line runs from West to East, passing through Avenida Paulista. Operated by Metrô.
- Line 3 (Red): One of São Paulo's busiest lines, it runs from West to East (north of Line 2 (Green), and far more extensive), passing through the Historical Center. The Barra Funda bus terminal is on the west end of this line. Operated by Metrô.
- Line 4 (Yellow): Connects the Historical Center to the West (mostly south of Line 2 (Green)), passing through Avenida Paulista. It will be fully operating in 2012. Operated by ViaQuatro.
- Line 5 (Lilac): Connects the Capão redondo and Campo Limpo region to Line 9 of CPTM.
- Line 9 (Emerald): Runs from North to South (west of Line 1 (Blue)), crossing the entire West. Operated by CPTM.
Surface trains can also be used to reach a number of other cities in the metropolitan area of São Paulo and even beyond. The fee is the same, make some of these trips incredible cheap depending on where you want to go.
Fare and hours of operation
If you don't have a Bilhete Único smart card (see above), trains uses a simple flat-price ticketing scheme - you can get only one-trip tickets, which cost R$3,80, and allows you to go as far as you wish. Free train transfers appear as white links in the map; paid transfers as black links.
The single tickets can be bought at the counters or automatic machines, which can be found in every station. Buying multiple tickets will not save you money but will save time locating a vending machine or waiting time in line, which can both be bothersome. If you plan to take buses together with trains, using a Bilhete Único is highly recommended.
Typical operating hours for trains are Sunday to Friday, from 4:30AM-midnight (or 1AM Sa) or, depending on the station, up to 12:40AM. Connections on the network operated by Metrô are guaranteed only for boardings before midnight (1AM Sa), regardless of the station. Check the operating companies' website for more updated information.
Daily use of public transport may be quite stressful to Paulistanos; many take more than 2 hours to get to work or school! As consequence, manners are often left aside on train and metro, and on peak hours, pushes are common. When boarding, walk as far as possible into the train after the door opens, and if you wish to wait for the next train, step outside of the boarding area immediately. Otherwise, you may end up being forcefully pushed into the train.
Inside of the train, it is not uncommon to have a lot of people blocking the way to the door, even if they are not leaving the train in the next station. Unless it is a hub station, politely ask Vai descer aqui? (Are you going to step out here?) to make people move on for you to get out.
As weird (or stupid) as it may seem, Paulistanos do not typically wait for people to get out of the train before getting in. If you are confronted with a mass of people outside when stepping out, walk vigorously, otherwise they may end up pushing you back.
Do remember to keep on the right side of a metrô escalator in order to give way to other people in a hurry - you may be pushed aside if just standing on the left side of it, especially on the busiest hours. Also, should you sit in the assento reservado (reserved seats), be kind enough to give them up for the elderly, pregnant women, parents with babies and disabled people.
Buses are the most popular way to get around the city. Even though drivers really step on it through the bumpy streets of São Paulo, buses are not the fastest way to get around. In addition, they can get really crowded. However, unlike the metro/train, they do reach every neighbourhood.
Tickets are R$3,80 one way. You can pay for the ride inside the bus, or use a Bilhete Unico card topped up with credits before boarding. If paying for the ticket on the bus, simply hand over the money to the teller sitting by the turnstile, and he or she will let you pass through. Note that children under 5 years old are allowed by law to slip under the turnstile for free! If you have the Bilhete Unico magnetic card, then a single fare payment allows you to take other buses for free for the next 3 hours after touching in the card. Simply scan the card in front of the card reader, and the turnstile will be released.
If you are carrying large suitcases, try to avoid rush-hour traffic as buses can become incredibly packed. It is not always wise to take the bus late at night, especially if you find yourself all alone waiting at the bus stop - consider calling a cab instead, or asking someone you know for a lift.
Taxi ranks in São Paulo are white, with a distinctive luminous green "TAXI" sign on the roof top. Check out for the white color of the taxi rank (unless it's a radio taxi), the official license sticker with the driver's name and photo on the passenger side of the control panel, and the red license plate.
There are two kinds of cabs: cheaper street-hail and radio taxi. White taxis are often found at stands near city squares and big venues. Radio taxis can be ordered by telephone; ask reception at your hotel for help to call a radio cab, or just call a company. Some companies, such as the radio taxi company São Paulo Airport Transfers, now provide an on-line, fixed price, quote and book service. Taxis in São Paulo are relatively expensive compared to other large cities worldwide and, depending on the neighborhood, there is a risk of being overcharged if you're a foreigner.
São Paulo is covered by some e-hailing services, Uber being the largest of them. Notable e-hailing services in the city, are:
- Uber (covers neighbor cities, like Guarulhos and Osasco as well)
- T81 (Brazilian service)
- Easy (Brazilian service)
Cars are an important tool in the life of every paulistano. By commuting to and from work, one can spend several hours a day inside a car, stuck in the traffic. Some places can be reached only by car, and if you have to travel long distances in town, it is usually the most convenient means of transport. It is also part of the São Paulo's own urban culture.It is common for some middle- and upper-class young people to receive a car from their families if they passed the entrance exams for university.
However, as is true in many big cities, getting around by car is borderline crazy if you're not used to São Paulo. Traffic can be chaotic and parking is a nightmare. It is also not so straightforward to find your way in certain neighbourhoods where streets can get windy. So be warned that visitors to São Paulo don't really need a car.
If you're comfortable enough to adventure yourself and feel more like a paulistano, feel free to explore the city from behind a steering-wheel. There is some information about driving in town that you should know beforehand:
Rotating transit policy (Rodízio): In order to reduce the congestion and the air pollution in São Paulo, the city council has adopted a mandatory rotating transit policy: cars whose license plate number ends in 1 and 2 cannot circulate on Mondays; if it ends on 3 or 4, Tuesday is off; 5 or 6, stay home or take a cab on Wednesdays; 7 or 8, Thursday is the unlucky day; 9 or 0, on Fridays you can walk. The prohibition is valid only on the so-called Expanded Center (blue street plates with grey bottom stripe), and for peak hours: 7AM-10AM and 5PM-8PM. During the remaining hours, cars are allowed to circulate freely.
Parking fees (Zona Azul or "Blue Zone"): The city council charges a parking fee of R$5 for up to two hours parking in several points of the city, the so-called "Zona Azul" areas, so be careful not to be fined for not paying the charge. Starting from 20 November 2016, parking tickets for Zona Azul can only be obtained digitally, by purchasing credits via the DigiPare, Vaga Inteligente and SP Cartão Azul Digital Android/iOS apps, and filling the car plate number. Credits can also be purchased via several authorised shops, newspaper stands, and snack bars typically located near the Zona Azul parking spots.
Driving at night: Buses stop at 1AM and the metro around midnight, so it can be tricky to get to many of the famous bars and night clubs unless you take a taxi, or... drive. If you go out at night by car, expect to pay a small fee to unofficial "car keepers" in order to park your car along the streets. This is a common use in many busy outing hubs around town, which may seem unfair given that parking your car in the streets is free of charge after 7PM, but they occasionally may check your car against stereo robbers. If the neighbourhood seems a bit dodgy or deserted, try to find a parking lot rather than parking in the streets.
Valet services: Most bars and restaurants offer non-compulsory parking and valet services to customers, for which you will be charged a fee (it might be as costly as R$ 25 in upscale places). These services are often covered by insurance, nevertheless, whenever using valet services, do not leave valuables such as handbags, wallets, electronics and sunglasses in the car, as these items are usually not covered by the insurance policies in parking spaces.
See Driving in Brazil for other useful information.
In recent years cycleways in São Paulo have been vastly expanded, with the city currently possessing 412.6 km of bicycle-only paths. A full map of the city's permanent cycling infrastructure can be found in the CET official cycleway map [dead link].
The city's longest and most impressive cycleway is the Ciclovia Rio Pinheiros, surrounding the Pinheiros river. It has 21.5 km in the East side of the river (it is considerably shorter in the West side). The cycleway is a bit tricky to access - check the cycleway's official website for a listing of access points. The cycleway offers great views of the city, including the city's main business district in Brooklin and Vila Olímpia (see São Paulo/West) but the terrible smell of the Pinheiros river can be hard to cope with.
Despite the growing bicycle infrastructure, São Paulo is hardly one of the easiest places in the world to get around by bike. Many drivers have few respect for cyclists and accidents aren't rare, such that helmets are a must, and extra attention must be taken when making turns or riding outside cycleways. Besides, pedestrians rarely pay attention on cycleways when walking, so a cyclist must also watch out for them. For those without much adventure spirit, a leisure-oriented and safe option is the Ciclofaixa de Lazer on Sundays (see #Do section), where several of the city's main roads are open for cycling.
Cyclists with bicycles are allowed in the metro/train network at the following times:
- In the metro (Metrô/Via Quatro): Monday-Friday starting from 20:30, Saturday starting from 14:00, Sundays and Holidays the whole day
- In surface trains (CPTM): Saturday starting from 14:00, Sundays and Holidays the whole day
There are public bicycle parking lots in many metro stations (06:00-22:00 daily), and in some it is also possible to borrow a bike using a credit card. Check the Metrô website for an up-to-date list of stations with infrastructure for bicycles. Parking lots (mainly the ones designed for cars) may not accept your bicycle, so if you are to chain yours to a pole, use a good chain with a strong lock. In metro/train stations, cyclists are allowed to put their bicycles on escalators to go up, but not to go down.
Since May 2012, a scheme called Bike Sampa, a partnership between the city hall and Itaú Bank, inspired by a similar initiative in Rio de Janeiro, allows anyone with a credit card to borrow a bike for free from one of the standing rails for up to 1 hour. Each additional hour costs R$ 5. It's possible to wait 15 minutes after returning a bike to get another hour for free. Since it's possible to return the bikes in different stations, people can move around the city for free. Nevertheless, the rental price is very fair. Users must first register their credit card on the Mobilicidade website of via a mobile app.
Walking is certainly the best way of exploring and feeling the urban life of São Paulo. The Historic Center area and Avenida Paulista are definitely places to be explored on foot, but there are many others such as Jardins and Vila Madalena. Check the individual district listings for other nice walks.
Compared to other metropolises in emerging countries, São Paulo is actually not the hardest place to walk. Pedestrian paths are plenty (although sometimes poorly maintained) as well as zebra crossings with semaphores. Take note, however, that zebra crossings without semaphores are completely ignored by drivers. Despite the reasonably good pedestrian infrastructure, care is advised whenever crossing the streets; watch out for cars that may come unexpectedly, even if the pedestrian lights are green. Do not try to cross large roads with a high volumes of car traffic: usually there will be a pedestrian viaduct or bridge at some point in the sidewalk.
As in the rest of Brazil, mostly Paulistanos are effectively monolingual Portuguese speakers, although most well-educated people would have some command of English, especially in main business areas like Avenida Paulista, Faria Lima and Berrini. English is generally spoken at main hotels, youth hostels, upmarket bars/restaurants and tourist-related businesses, although a menu in English is a rare find.
Most Italians, Japanese and Arab descendants are not able to fluently speak the language of the country where their ancestors came from, with the exception being generally the older generation. Many younger Japanese-Brazilians can speak or understand some Japanese but are unable to read or write it. More recent immigrants like Koreans and Chinese are more likely to speak their language of origin.
- Main article: São Paulo/Paulista
Avenida Paulista (Paulista Avenue) is one of São Paulo's most popular postcards, as it is the pride of Paulistanos. It is one of the largest business centers, and probably the largest cultural region in the city. Its architectural contrast reflects the fact that the avenue is located between the "old" and "new" parts of the city.
The avenue and its surroundings, such as Rua Augusta, Alameda Santos and Rua Oscar Freire, contain numerous shop galleries, art galleries, theatres, movie theaters, pubs, hotel, coffee shops, bookstores, and gourmet restaurants. Gay nightlife is intense on Consolacao and Haddock Lobo Streets.
- Main article: São Paulo/Downtown
São Paulo's Historic Center met a period of degradation, but it is gradually recovering with recent projects and investments. Even through it still has some problems, it is an area to not be missed due to its historical and cultural value for the city. Here you can find many constructions and landmarks from glorious moments of São Paulo's history, ridiculously crowded commercial areas, and a multitude of theatres and cultural activities.
Rio Pinheiros river area
- Main article: São Paulo/West
The Pinheiros river crosses the West of São Paulo in North-South direction, and although heavily polluted, the neighbourhoods surrounding the river are among the most beautiful and interesting areas of the city. The East shore is filled with skyscrapers that compose the business centers of Faria Lima, Brooklin Novo and Vila Olímpia, and contains the longest cycleway of the city, as well as one of the most vibrant nightlife areas. The West shore is home to University of São Paulo and exhibits a stereotypical portrait of São Paulo's social inequality, contrasting luxurious apartments and mansions with low class suburbs and favelas. In the middle of the river, stands the magnificent Ponte Octavio Frias, more known as Ponte Estaiada. The Line 9-Emerald train line runs alongside the river, making all spots quite easy to reach.
Although São Paulo is commonly associated with gray, concrete, and lack of green space, the Atlantic rainforest still covers large portions of the city and even of the municipality. These green areas are constantly under threat by irregular occupation, so the government has turned many of them into public parks in order to better protect them.
Parks in the city can be divided into three types:
- Leisure parks are those with plenty of recreational, sport and cultural facilities, but do not contain considerable amounts of original vegetation. Parque do Ibirapuera (see São Paulo/South Central) is certainly the most famous park of this type in the city, hosting various museums, monuments, and cultural activities;
- Ecotourism parks are those which are mostly covered by the Atlantic rainforest and other natural ecossystems, and contain limited recreational facilities. They are suited for those seeking an adventure. These include Parque Estadual da Cantareira (see São Paulo/Northeast and Guarulhos), APA Capivari-Monos (see São Paulo/Far South) and Parque Estadual do Jaraguá (see São Paulo/Northwest).
- Mixed parks are a mix between the two above types: they have both leisure facilities and preserved nature areas. They are a nice option if you think that nature is best enjoyed with the company of other people, or if you want to do something more relaxing and less adventurous. These include Parque do Carmo, Parque Ecológico do Tietê (see São Paulo/Far East) and Horto Florestal (see São Paulo/Northeast).
Check the individual district listings for a more comprehensive list of parks and more detailed information.
Museums and cultural centers
As the art center of the country, São Paulo offers innumerous museums and cultural centers. Two museums to not be missed, due to their size, architecture, and historical importance, are Museu do Ipiranga (Southeast) and Memorial da América Latina (West).
Appreciators of art should also check Museu de Arte de São Paulo (Paulista), Pinacoteca do Estado (Downtown), Instituto Tomio Ohtake, Museu de Arte Contemporânea (West) and Museu de Arte Moderna (South Central).
Check each district section of this guide for a comprehensive list of museums.
São Paulo is a beautiful city seen from above, so spare some time to go to one of the few points where you'll be able to see how far this city extends to, specially at sunset.
- Banespa Tower, Rua João Brícola, 24, Centro. São Bento Metrô station, ☎ . M-F, 10AM-5PM. The observation deck is on the 34th floor, 160 m above ground. For many decades, it used to be the highest building in town. There is a small museum on the top of the building." Make sure and bring ID (passport) because it is required for entrance. Free entrance.
- Restaurant Skye, Hotel Unique, Avenida Brigadeiro Luiz Antônio, 4700. On the rooftop of posh Hotel Unique, Skye serves excellent fusion food under the supervision of chef Emmanuel Bassoleil. Good for night views of the area around Ibirapuera Park. Free entrance.
- São Paulo Jockey Club, Av. Lineu de Paula Machado, 1263. There are two bars and a couple of posh restaurants with a great view of the River Pinheiros, especially around 6PM, when you can go straight from work or a busy day walking about to watch the sun set above town. Free entrance.
Theaters and concert halls
The two most important concert and opera houses of the city are Theatro Municipal and Sala São Paulo (see São Paulo/Historic Center). São Paulo has a great number of theaters, most of which feature plays in Portuguese. The British Cultural Centre, Goethe Institute, Instituto Cervantes and Alliance Française occasionally have plays in English, German, Spanish and French, respectively; check individual District listings.
Ciclofaixa de Lazer
The Ciclofaixa de Lazer (Leisure Cycling Lane) compromises dozens of kilometers of interconnected cycling lanes, in the central, south and west areas of the city, that are available on Sundays and some holidays, between 7AM-4PM. It interconnects most places of interest of the city - Downtown, Avenida Paulista, Parque do Ibirapuera, University of São Paulo, the Pinheiros river business centers and the Guarapiranga reservoir, although certainly not using the shortest paths. Bicycle borrowing and renting is available at Parque das Bicicletas (in Parque do Ibirapuera) and at Praça do Ciclista (at Avenida Paulista), but try to get a bicycle in advance if possible.
Since the cycling route is family-oriented, signaling and safety standards are high. The route is stricly intended for recreational, not sportive cycling, so set your speed accordingly in the presence of other cyclists. A full map of the route, as well as other useful information, are available here.
Fun for the family
Both adults and kids are ensured to have fun by seeing the animals in the São Paulo Zoo and in the São Paulo Aquarium (see São Paulo/Southeast). São Paulo also has educative spaces aimed both at adults and children, including Catavento Cultural (see São Paulo/Downtown) and Espaço Ciência (see São Paulo/West). Finally, Mundo da Xuxa (see São Paulo/South Central) is a theme park only for the small ones.
Football is an inherent part of Brazilian culture, and São Paulo is no exception, being home of four football teams that generally run in the 1st division: Corinthians, São Paulo, Palmeiras and Portuguesa. The five large football stadiums in the city are Morumbi, Allianz Parque (see São Paulo/West), Pacaembu (see São Paulo/Historic Center), Arena Corinthians (also popularly know as "Itaquerão") and Canindé (see São Paulo/Southeast). A word of warning, however: although most matches are safe and fun events, games between the biggest local rivals (Corinthians, São Paulo, Palmeiras and, to a smaller extent, Santos) have had episodes of violence flaring up (the majority of cases, such incidents happening outside of the stadium), due to a number of violent fans (ultras). Going to such games can be a risky proposition. Portuguesa games are safe, have few supporters, are very peaceful and curious (meets the Portuguese community in the city).
- São Paulo Historical City Tour is a panoramic tour for those keen to have an introduction to the history, culture, and the lifestyle of the biggest city in the Southern Hemisphere. The city tour takes about 3 hours, during which the visitor will pass by places in São Paulo's Old Centre and get familiar with attractions such as the Cathedral of Sé, Pátio do Colégio (short stop at the square, the site where the city was founded), Monastery of São Bento, the Banespa Building (São Paulo’s answer to the Empire State Building), the Martinelli Building (the first skyscraper in South America), Viaduto do Chá (Tea Viaduct), the Municipal Theater, Sala São Paulo concert hall, Estaçao da Luz train station and the Municipal Market.
- TurisMetrô. Offer a variety of city tours every weekend. These are mostly walking tours but with some use of the metro. The tour is free of charge, but you will need to take some cash with you to buy metro tickets during the tour as necessary. The tours start at the TurisMetrô desk in Sé metro station at 9AM and 2PM on Saturdays and Sundays; you will need to arrive half an hour earlier to sign up. The desk is inside the ticket turnstiles, so if you arrive by metro don't exit the station past the turnstiles while looking for the desk or you'll have to pay for an extra ticket to get back in. If you are already around the station, you will have to pay for a ticket to gain access to the desk, although you can use it to make the first journey of the tour so it's not wasted. The guides speak English.
According to the São Paulo Convention & Visitors Bureau, São Paulo hosts 90,000 events a year, from meetings and conferences to sports and cultural events. Information in English and Spanish about the events happening in the city can be found on  [dead link]. Events tied to a particular region are listed in the individual district sections. The following events are considered important to the city as a whole:
- São Paulo Carnival, Avenida Olavo Fontoura, 1209, Santana (at the Sambódromo from Parque Anhembi, near Armenia and Tiete stations), ☎ . If you're in São Paulo during the annual Carnival, a national bank holiday between the end of February and March. This is where the typical Carnival parade takes place, with dancers dressed up in costumes and musicians play samba songs on the top of fancy cars. If you can afford it, get tickets closest to the "pista" (standing area, close to the parade itself). This will give you a premium view of the parade, and the possibility of comfortably sitting down on benches. Waiters pass to and fro selling chocolate, chips, beer, soft drinks and booze. Another option is to visit one of the various samba school in town, where you can see the rehearsal concerts of musicians and dancers. You can even have the opportunity to join the parade at the time of Carnival holidays by acquiring the costume from a samba school and getting in touch with the people organising the event in one of the schools. However, São Paulo is not a traditional Carnaval destination for Brazilians, like Rio. The city will usually be less crowded on Carnaval then usual, as Paulistanos leave for the Paulista Coast or other states.
- Gay Pride Parade, Avenida Paulista. Every year, during Corpus Christi holidays (usually between May and June), around 3 million people take part in the largest Gay Pride parade in the world. It takes place on a Sunday, and Avenida Paulista is the spot to head to. Floats bustling with electronic music parade from MASP to República, while every type imaginable marches along. The drinks are plenty and the rave party feel keeps the paraders dancing way pass sunset.
- [dead link]Virada Cultural (Downtown). Virada Cultural is a round-the-clock cultural marathon that takes place in various parts of the Historic Center (Downtown), happening yearly around April–May. It is a free event that gathers an audience of several million of people circulating during a 24-hour, non-stop cultural party. Exceptionally, the metro and train work uninterruptedly during the event. During the 2012 edition, there were about 1,300 shows and 15 km of streets were occupied. Free.
- Brazilian Grand Prix, Autódromo José Carlos Pace (Far South). s a Formula One championship race which occurs at the Autódromo José Carlos Pace in Interlagos. The Interlagos circuit has created some of the most exciting and memorable races in recent Formula One history, and is regarded as one of the most challenging and exciting circuits on the F1 calendar. Along with Spa-Francorchamps, it is rare in that the circuit in its modern form is one of the few with a lengthy history in the sport not considered to have lost much of its mystique or challenge in its adaptation for the modern, much more safety-conscious era of 21st century Formula One.
University of São Paulo (USP) is Brazil's most important university in terms of academic research and international reputation, with its main campus located in the West. It was considered the top university of Latin America according to the QS Ranking. Other important public universities present in the city are Federal University of São Paulo (UNIFESP) (see São Paulo/South Central) and Federal University of ABC (UFABC) (see Santo André).
The city also contains many traditional private high education institutions. Check the individual district sections for a comprehensive list of them.
Information for students
Discounts for Students
With a valid photo ISIC (International Student Identity Card), you can get half-priced tickets at cinemas, theatre plays, gigs and concerts. Some discount applies to museum entrance fees and to some shops as well - check on the official ISIC website for more information on where student discount applies.
Brazil has exchange programmes with many internationally-recognized universities. In order to register at a Brazilian university as an exchange student, you must obtain a student visa at the Brazilian Embassy or Consulate in your home country. After you have arrived in Brazil with a valid student visa, then you must register in the “Departamento da Polícia Federal” (Federal Police Department) within 30 days of your arrival and obtain the RNE (Registro Nacional do Estrangeiro), which is the national ID card for overseas citizens. This is also where you can renew your visa with the Brazilian authorities. It is located at Rua Hugo Dantola, 95, Alto da Lapa, near Ponte do Piqueri (Piqueri Bridge). It is open M-F, 8AM-2PM.
By bus:From Avenida Paulista to the Policia Federal department, you can take the bus line "669-A/10 Terminal Princesa Isabel" in front of Trianon-Masp Metro station (on the same side of MASP museum), get off at the final stop, then take bus "978-J Voith" and get off at Rua Hermano Marchete, 1030. Walk up the street until you see the Policia Federal. To return, take the same bus "978-J" to Terminal Princesa Isabel. Then, take bus "669-A/10 Terminal Sto. Amaro" to return to Avenida Paulista.
By train: From Metro station Barra Funda (Linha 3 - Red), take the CPTM metropolitan train (Linha 7 - Ruby) to Lapa station.
- British Council, Rua Ferreira Araújo, 741, Térreo, Pinheiros, ☎ , fax: .
- Aliança Russa de Ensino Superior, Av. Eng. Luiz Carlos Berrini 962, Conjunto 102, Brooklin, ☎ , fax: .
There are a number of language schools where you can learn Portuguese, for as short as two weeks or for a longer period of time. These include both private lessons and classes with more students.
- Alumni, Rua Padre João Manoel, 319, ☎ .
- [dead link]University of São Paulo, Ave Prof. Luciano Gualberto, nº 403 (Prédio de Letras) - Sala 263, Cidade Universitaria, ☎ , e-mail: email@example.com.
- Uniao Cultural Brasil-Estados Unidos, Rua Teixeira da Silva, 540, ☎ .
- Senac São Paulo, Rua Dr. Plinio Barreto, 285, 4º andar, Jardins, ☎ , fax: , e-mail: firstname.lastname@example.org.
- Cultura Espanhola, Rua Pamplona, 818 3º andar Cj 32 (Metrô Trianon Masp), ☎ . email@example.com
You can find practically anything in São Paulo. Imported goods can be expensive, but look out for Brazilian-made bargains in all categories. Spend some time in one of the many "shoppings" (as Brazilians call the shopping malls) and also look out for areas with shops catering for specific interests.
Remember that street shops usually operate 10AM-6PM, including Saturdays (when they close earlier), but are closed on Sundays. The countless shopping malls operate M-Sa 10AM-10PM and Su 10AM-8PM.
Central shopping areas
The area between Avenida Ipiranga and Parque Dom Pedro II (Downtown) is the closest to what São Paulo has from a "central shopping area", with various pedestrianized and non-pedestrianized shopping streets. The exceptionally crowded Rua 25 de Março, with its diverse range of bargains, is perhaps the most famous commercial street of the area.
São Paulo has also many specialized shopping areas, such as Rua Teodoro Sampaio (West) for furniture and musical instruments, Rua José Paulino (Downtown) and Brás neighborhood (Southeast) for bargain and wholesale clothing, Liberdade neighbourhood (Downtown) for cosmetics and Asian products, and Rua Santa Ifigênia (Downtown) for electronic equipment.
Paulistanos, especially those with higher income, have an indoor shopping culture. The fear of criminality, traffic and São Paulo's unpredictable weather are strong factors to this. Shopping malls in São Paulo are not only centers of "shopping" but also leisure areas, typically offering spaces for kids, cinemas, food courts, and sometimes even theatres, expositions, and sport areas. Many shopping malls in São Paulo also offer miscellaneous services such as banks, laundry, repairs, and sometimes even police stations and doctors.
The selection of shops of a mall depends on the type of public predominant in the surroundings: at shopping malls located at working-class neighborhoods, it is easier to find bargain department stores, while shopping malls in wealthy areas may be the only way to have access to exclusive designer stores. Check the individual district listings for a comprehensive list of shopping malls in the city.
Some shopping malls that deserve special mention are Morumbi/Market Place (South Central - with more than 600 shops and dozens of restaurants), Eldorado (West - with an immense food court), Iguatemi (West - the oldest shopping mall of São Paulo, with very upscale profile), JK Iguatemi (West - the newest shopping mall for the wealthy Paulistanos), Cidade Jardim (West - famous for its internal gardens), Aricanduva (Far East - the city's largest and most famous working class shopping mall), and Frei Caneca (Downtown - the favorite of the LGBT public).
Suburban shopping areas
Far from Downtown, there are many suburban shopping areas. The busiest of them is probably the area around Largo 13 de Maio (South Central), the "central shopping area" of the former city of Santo Amaro, now part of São Paulo.
There are also the open markets (feiras livres) and municipal markets (where you can buy fresh and cheaper fruit, vegetables and meat), supermarkets and atacados (a type of supermarket where you pay less if buy at least a certain quantity, very convenient for families).
Most of these local commerce centers are not listed in this guide, but they are of extreme importance in the daily life of Paulistanos.
São Paulo has the highest living cost in the Americas, and it's the 10th most expensive city in the world, according to the Mercer Worldwide Cost of Living 2011 Survey. However, it should be remarked that such rankings are based on averages, which hardly describe a city as huge and with so many contrasts as São Paulo.
It is absolutely possible to enjoy the city's attractions while spending a moderate amount of cash in both accommodations and food. For example, a set meal, drinks included, in a reasonably good place is around R$43. Ask locals for tips how to make the best out of your money if you're on a tight budget.
São Paulo is home to a superb diversity of restaurants and cuisines, where you can enjoy typical dishes from literally all over the world. The price range is as wide as the diversity of the restaurants in the city, from cheap snacks and meals in simple and cozy restaurants and food tents in popular markets, to the hugely expensive high end cuisine and internationally recognized restaurants, such as D.O.M, which was (in 2012) elected the 4th best restaurant in the World and the best in South America by The World's 50 Best Restaurants.
The city is also home to a vast array of Brazilian and international fast-food chains, offering varying options ranging from burgers, to sushi and kebab. The fast-food chain Habib's, which originated in São Paulo, is the favorite of lower class Paulistanos due to its cheap "Arab-Brazilian" snacks.
In São Paulo, the ever-present beans-and-rice accompaniment typically involves brown beans instead of black beans, as in Rio. Another typical food in São Paulo is the Virado à Paulista, which consists of rice, tutu de feijão (a paste of beans and manioc flour; sometimes made of corn flour, in order to be drier than the manioc flour one), kale sautéed with garlic (couve) and pork chops, typically bisteca. It is usually accompanied by pork rinds, bits of sausage, a fried egg and a fried banana.
One dish that claims its local character is the bauru sandwich, allegedly created by a druken student from the University of São Paulo's law school at the Ponto Chic restaurant after a long night out. It consists of four types of melted cheese and sliced roastbeef, and it still endures as one ubiquitous snack in padarias (Brazilian-style eateries).
Japanese restaurants of the rodizio style are found pretty much everywhere, but mainly in the past decade, São Paulo became world famous for its excellent Japan-like and fusion restaurants, including ramen and udon shops and exquisite sushi and sashimi sets, which sometimes even come at a reasonable price. Many of these types of restaurants can be found down rua Tomaz Gonzaga in Liberdade, where connaisseurs of good food have already found their way in. On weekends, these restaurants can be packed, so arrive early to avoid queues.
Another typical type of restaurant in São Paulo are the world-famous churrascarias, where an enormous range of meats and cuts comes to your table by the stick; they also offer a range of sides and salads. In those places, you can eat as much as you want, paying a single fee whose price range may vary from R$45 to R$115. This system is called rodízio, and it has been very successful in the city, spreading to other types of cuisine like Italian, where you can find the rodízio de pizza and Japanese, with the rodízio de sushi.
The cuisine of São Paulo shows the influence of European, Middle Eastern and Asian immigrants. The majority of immigrants in São Paulo arrived from Italy, and other European countries like Portugal, Spain and Germany. There are also large numbers of Asian and Middle Eastern immigrants from Japan, Lebanon and many other countries. Therefore, it is possible to find a wide array of cuisines in the city of São Paulo. Pizza is a particularly popular dish, which can be found with an endless range of toppings, and paulistas will swear their city has the best pizza in the country, if not in the world.
When eating out, a tip of 10 percent on the value of the bill is usually included. Some restaurants don't include this service charge (when you may come across the message "Serviço não incluso" at the end of the bill), but unless the staff are upsettingly rude, do pay the standard 10 percent tip as it is usually part of their wages.
You will have no trouble finding bars in São Paulo, where you can enjoy an ice cold beer, a shot of cachaça or a caipirinha - or anything else for that matter. A chopp (a 300 ml glass of draught beer) will set you back between R$3 and R$10 (in extreme cases), depending on the bar, but anything around R$4, R$5 is fine. Vila Madalena and Itaim have a very high concentration of bars, and are great spots for an all-nighter. For specific suggestions of bars, check the district section.
This city has an unbelievably rich and diverse night life, and is able to provide entertainment for all tastes, from traditional samba-rock live music to electro-pop night clubs, raves and even some fetish clubs. It is worth planning at least one night out while you're in town. On the other hand, São Paulo's nightlife can be quite expensive; most clubs charge an entrance fee. Usually, entrance hovers around R$25, but they can be over R$250 (US$145) in some upscale places.
The main areas for nightlife in the city are Vila Olímpia, Vila Madalena, and Barra Funda (West), Moema (South Central), Tatuapé and Mooca (Southeast), and Santana (Northeast). The Downtown has recently also experimented an impressive revival of nightlife. Be sure to check the individual District listings.
Visit this website or buy one of the paper editions to have the latest clubbing updates.
If you plan to explore the city and cannot rely on car/taxi, staying near a Metro or train station is a very wise choice. Just be sure to avoid degraded areas. For lists of recommended hotels in the city, see the individual District listings. If you wish to stay close to the airport, please see the article on Guarulhos.
Emergency phone numbers:
Quick city code (DDD) guide:
- Public telephone booths can be found on almost every corner of town. They work with phonecards only, which can be bought at any newspaper stand. Regular phonecards allow you to make local and national calls, but the credits fall at an incredible rate if the call is directed to another city or to mobile phones. There is a special phonecard for international calls, so make sure you ask the clerk for the correct one if that's the case.
- The city code (also known locally as the DDD code) for São Paulo is (11), hence local telephone numbers have the following format: +55(11)0000-0000. If you are making local calls, the +55(11) prefix should be dropped.
- When making national calls from SP, you have the option to choose your telephone provider: dial 0 followed by (15) Telefónica, (23) Intelig or (21) Embratel, plus the two-digit DDD code and telephone number.
- When making international calls from São Paulo to abroad, you also have the option to choose your telephone provider: dial 00 followed by (15) Telefónica, (23) Intelig or (21) Embratel, plus the country code and telephone number.
- To make reverse charge calls within the same city code area, dial 90 90 + the telephone number (do not use the city code (11)).
- To make reverse charge calls to other cities, dial 90 followed by (15) Telefónica, (23) Intelig or (21) Embratel, plus the 2-digit DDD code and the telephone number.
Internet cafés (also called cyber cafés or lan houses) can be easily found in every neighborhood.
People from São Paulo kiss on the right cheek once when they say hello, goodbye and nice to meet you. Some will kiss twice, once on each cheek, a kiss in the air. Men kiss women on the cheek and women kiss women as well, but two men won't give the kiss out unless they're gay or with intimate long-time friends or family. If you feel the occasion is a bit formal, especially on business occasions or if you don't know the person too well, a handshake will do the job. However, if a paulistano takes the initiative to kiss, make sure you turn your face to the left side to avoid embarrassment.
- Paulistanos do appreciate if you are on time. However, given the infamous traffic congestion that prevails in town, a 15-30 min delay in a meeting is usually tolerated, and you shouldn't worry too much if you or someone else turns up a bit late. In general, do not plan more than two meetings per day, with a possible lunch meeting in between, due to the traffic delay in getting from place to place.
- Office hours are usually from 9AM-6PM, and banks are open M-F 10AM-4PM. However, don't be surprised if a meeting is scheduled after 6PM, as the business culture in São Paulo is a bit workaholic.
- Small gifts are usually gladly accepted, but exchanging presents is not the general rule.
- It is always safer to first adopt a business attire to a meeting—suit and tie for men, business suit for women—even if you turn out to be a bit overdressed in a more informal business environment.
- Before a meeting starts, it is not unusual to have some 5-10 min of informal chat, not related to the business to be discussed (traffic, weather forecasts, and football matches are accepted example topics). To cut short this informal chit chat might appear slightly rude and potentially embarrassing.
Gay and lesbian travelers
São Paulo is the host of one of the biggest Gay Pride parades in the world, attracting every year about 4 million people. Although paulistanos are relatively tolerant to homosexuality, openly public displays of affection between people, especially of same sex are uncommon and likely to attract attention, with the exception of places such as Frei Caneca and Rua Augusta, and at some bars, coffee shops and night clubs. Such displays of affection should be completely avoided in poorer neighborhoods and on public transport, where prejudice is more likely to be openly manifested.
- Main article: Driving in Brazil
While most people will drive carefully and respecting the rules, you are sure to see some paulistanos cutting you off, crossing where there's no zebra crossings, using bus-exclusive lanes and taking lefts or rights without signalizing their intentions. Bear in mind that if you do this to someone, they might just don't care, but some could sound the horn, show you the finger, or even get off the car to physically confront you. That said, it's always best to avoid arguments.
Wearing one's favorite club's jersey as casual clothing is usual in São Paulo, even when it's not a match day. While walking by someone wearing a rival's jersey means nothing, being in the "wrong" place at the "wrong" time and with the "wrong" jersey during a match day may be extremely dangerous. For example, if you wear a São Paulo jersey and walk by a group of Corinthians supporters when both clubs are about to face each other, they may provoke you. Some supporters go as far as to schedule street fights on the internet, so it's always best to avoid being near large agglomerations of supporters.
São Paulo, once one of the most violent cities of Brazil, has managed to drastically reduce crime during the 2000s. According to the Sangari Institute, São Paulo was the safest capital city of Brazil in 2011, in terms of homicide rate.
Unfortunately, that doesn't mean that a visitor can really relax about safety, because São Paulo is simply too large and diverse to be described by average statistics. In fact, two of the most visited areas, Downtown and the Pinheiros subprefecture (in the West), have respectively 150% and 50% more violent crime than the city average (according to  [dead link]). Check the individual district listings for safety advice in each area of the city. The general advice is as follows:
Visitors should avoid walking in deserted areas at night, or at least avoid walking alone. Buses are reasonably safe, but waiting alone at a bus stop at night is not. The metro is always safe, but commuter trains that go to peripheral areas can be dangerous late at night. Be extremely careful when using ATMs at night (or better, do not use them if they are in deserted and dark places. If you really need one, try searching in places like shopping malls, theaters and cinemas and gas stations).
Driving can sometimes also be risky, especially when you are alone and/or in an upscale bars/clubbing area, like Vila Madalena or Vila Olímpia. If you are driving at night, when stopping for whatever reason (even at a traffic light), check your surroundings. Keep your doors locked and windows closed during the night. If possible, when going back late to the hotel, take a cab or ride with a group of friends. During the day, keep valuable objects away from the window (even if you are using a taxi).
Some areas can be dangerous even during the day. These includes run-down areas, like favelas and areas populated by drug addicts. The last can be easily recognized by the presence of poorly maintained buildings, bad odor, and dirty streets - there are many of those in the Historic Center. Most drug addicts are harmless, but a few may resort to violence to get money to buy their drugs.
Contrary to popular belief, nowadays poor neighbourhoods in São Paulo aren't usually dangerous, at least not more dangerous than an ordinary neighborhood. Still, some of them can be dangerous, so if you are in doubt, don't go or have the company of a local.
And naturally, every safety recommendation that applies to big cities in general also applies to São Paulo:
- Don't trust strangers, especially those who seem excessively helpful;
- Always prefer the help of an identified officer or employee to that of a stranger;
- Watch your belongings all the time in crowded streets or public transportation;
- Avoid withdrawing and carrying large amounts of money;
- Avoid using expensive clothes and jewelry that make you stand out.
Tourist police stations
Familiarize yourself with the location of the police stations specializing in tourist service and protection. These stations offer information on public safety and are staffed with qualified professionals to meet your needs.
- Port and Airport Police Division. Special services for tourists and protection for dignitaries. Rua São Bento, 380, 5th floor, Centro. Tel. (11) 3107-5642 and 3107-8332.
- Headquarters of the Specialized Tourist Police – DEATUR. Av. São Luiz, 91, Centro. Tel. (11) 3214-0209 and 3120-3984.
- São Paulo Police Station at Congonhas Airport. Avenida Washington Luis, Moema. Tel. (11) 5090-9032, 5090-9043 and 5090 9041.
- São Paulo Police Station at Cumbica/Guarulhos International Airport. Rua Dr. João Jamil Zarif, Guarulhos. Tel. (11) 6445 3064, 6445-2686, 6445-2162, 6445-3464, 6445-2221.
- No vaccination is required for São Paulo, unless you are planning to travel to central-western (Mato Grosso) or northern (Amazon) regions of Brazil afterwards, for which you should take a shot against yellow fever, and carry anti-malaria medication (quinine).
- If you're arriving from Peru, Colombia or Bolivia, the vaccination of yellow fever is required only if you need a visa (i.e., if you are going to stay for longer than 90 days). Check the requirements of any country you will travel to from Brazil.
- Tap water in São Paulo is generally safe, at least when straight from the water supply system. However, several buildings can be lacking in the periodic cleaning of their cisterns and water tanks (the locals themselves tend to avoid tap water and drink bottled or filtered water instead).
Note that in the city of São Paulo the voltage is usually 127V, unlike many other parts of Brazil and even of the São Paulo state. Most electronic products sold in São Paulo are now bi-volt, but always check carefully.
- Australia, Alameda Ministro Rocha Azevedo, 456, 2F, ☎ , fax: , e-mail: firstname.lastname@example.org. 9AM-11AM.
- Argentina, Ave Paulista, 2313 - sobreloja, ☎ , fax: , e-mail: email@example.com. 9AM-5PM.
- Canada, Ave Nações Unida, 12.901, 16F, ☎ , fax: , e-mail: firstname.lastname@example.org. M-Th 8AM-5PM, F 8AM-1:30PM.
- China, Rua Estados Unidos, 1071, Jardim América, ☎ , fax: . 9AM-1PM.
- Colombia, Rua Tenente Negrao, 140-9° andar. Cj.92, ☎ , fax: , e-mail: email@example.com. 9AM-noon 2PM-5PM.
- Cuba, Rua Cardoso de Almedida, 2115, ☎ , fax: , e-mail: firstname.lastname@example.org. 9:30AM-12:30PM.
- Czech Republic, Ave Morumbi, 635, Jardim Guedala, 05607-000, ☎ , fax: , e-mail: email@example.com.
- France, Ave Paulista, 1842, Torre Norte, 14F, ☎ , fax: . 8:30AM-noon.
- Germany, Ave Brigadeiro Faria Lima, 2092, 12F, ☎ , fax: , e-mail: firstname.lastname@example.org. 8AM-11:30AM.
- Greece, Av. Paulista, 2073, Conjunto Nacional, Ed. Horsa II, 23o andar - cj. 2303, ☎ , (Emergencies), fax: , e-mail: email@example.com.
- Israel, Rua James Joule, 92. Brooklin, ☎ , fax: , e-mail: firstname.lastname@example.org.
- Japan, Ave Paulista, 854, 3F, ☎ , fax: , e-mail: email@example.com.
- Republic of Korea, Ave Paulista, 37, 9F, ☎ , fax: . 9AM-5PM.
- Mexico, Rua Holanda 274 Jardim Europa, ☎ , fax: , e-mail: firstname.lastname@example.org. 830A-11A.
- Lebanon, Ave Paulista, 688, 16F, Bela Vista, ☎ , e-mail: email@example.com. 9AM-1PM.
- New Zealand, Al. Campinas 579, 15F, ☎ , fax: , e-mail: firstname.lastname@example.org. 9AM-1PM.
- Norway, Rua General Almério de Moura, 780, Morumbi, ☎ , fax: , e-mail: email@example.com. 8AM-6PM.
- Russia, Rua Groenlândia, 808, Jardim América, ☎ , fax: , e-mail: firstname.lastname@example.org.
- Spain, Av. Brasil, 948, ☎ , fax: , e-mail: email@example.com. 8:15AM-12:15PM.
- Sweden, Rua Arandu, 205, Conj 1009, Brooklin Novo, ☎ , fax: , e-mail: firstname.lastname@example.org.
- Switzerland, Av. Paulista 1754, 4° andar, Edifício Grande Avenida, ☎ , fax: , e-mail: email@example.com.
- United Kingdom, Rua Ferreira de Araújo, 741, 2F, ☎ , fax: , e-mail: firstname.lastname@example.org.
- United States, Rua Henri Dunant, 500, Chácara Santo Antônio, ☎ , fax: .
The city of São Paulo is only one hour driving from the Paulista Coast, which is a typical Brazilian region full of splendid beaches and great seafood. The young and the old of São Paulo alike head there on the weekends to enjoy the sand, sun and fun. Note the telephone code changes from 11 to 12 (northern coast - São Sebastião and remaining cities to the north) or 13 (Bertioga and remaining cities to the south) as you travel from Greater São Paulo to the Paulista Coast. All coded from 14 to 19 are upstate São Paulo. The rich agricultural state offers winter destinations, upscale retreats and large Rodeos.
In parenthesis the typical duration of the journey by car (using the fastest route in good traffic conditions) is listed. During long holidays (like Carnival and New Year), expect to be much more.
- Santos (1h) - Estuary city near São Paulo, home to Pelé's famous football team Santos F.C. and Brazil's most important seaport.
- Guaruja (1h) - Many Paulistanos have their beach houses in this town, which becomes packed with tourists during the summer months of December, January and February.
- Peruíbe (1:30h) - Last south coast city nearby São Paulo, home of the Juréia-Itatins Ecological Station, the biggest Atlantic jungle in the state.
- Bertioga (2h): just NE of Santos and Guaruja, this beach town hosts a variety of annual festivals, including a Japanese, an Italian and a Native Brazilian. Don't miss the waterfall on the way down the mountain (via Moji das Cruzes), as there's no access on the return trip.
- São Sebastião (2:30h) - Second in preference for summer houses, the beaches of São Sebastião are a mixture of rustic paradisiac nature with first class night life. Contains one of the most famous beaches of the São Paulo coast, Maresias.
- Ubatuba (3h) - Beautiful beaches are the main attraction of this place, as well as its well-preserved nature. Hotels sometimes provide leisure activities such as scuba diving, mountain biking and trekking. The city is known for providing a good surfing environment.
- Ilhabela (3:30h) - Accessible only from São Sebastião by ferry, it is an archipelago with various savage beaches and ecotourism options.
- São Roque (1h) - A small city mainly regarded as a wine tourism destination, but also containing interesting historical constructions and beautiful nature.
- Itu (1:15h) - Historical city that was the birthplace of Brazilian Republic, and with a theme of "oversized things".
- Campos do Jordão (2h) - Charming little town in the mountains, at 1,600 m high. Well-off Paulistanos buy their winter house in Campos do Jordao, due in part to the famous winter classic music festival in July, when the high season takes place in town. Many upscale club and bar owners go up the mountain and promote events and parties at this time of the year.
- São Luiz do Paraitinga (2h) - City in the Serra do Mar, offering ecoutourism options and an impressive historic center, a national heritage site.
- Aparecida (2h) - A major Christian pilgrimage destination, containing the second largest Catholic temple in the World.
- Hopi Hari (1h) - A big theme park located in the city of Vinhedo, one hour from São Paulo. It offers many rides, from those for children to the radical ones. Various food, from snacks to à la carte. You can get there by car or shuttle buses from many places.
- Wet'n Wild São Paulo (1h), Itupeva (See the Vinhedo article). A water park of the American Wet'n Wild chain, just beside Hopi Hari, with 12 rides and many food shops.
Metro area (Grande São Paulo)
For the cities below, driving times vary widely according to where the journey begins in São Paulo.
- Mogi das Cruzes - A popular destination for rural and ecotourism.
- Embu das Artes - Town just Southwest of São Paulo, known for its talented local artists. If you are looking for authentic Brazilian art, handicrafts, furniture, or just want to browse around some really cool shops, this is the place to go.
- Pirapora de Bom Jesus - Destination of a Catholic pilgrimage that is one of the oldest state's traditions.
- Santana de Parnaíba - City with a valuable Colonial historical center and strong religious traditions.
- Santo André - Containing the English-built village of Paranapiacaba and ecotourism options in the area.
|Routes through São Paulo|
|Rio de Janeiro ← Guarulhos ←||N S||→ Curitiba → Porto Alegre|