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Swaffham is a picturesque market town in the west of Norfolk. It became famous as one of the principal filming locations for the ITV television series Kingdom from 2007 to 2009.


Swaffham's wind turbines

The town grew to prominence during mediaeval times based on local agriculture. Historically a town whose prosperity came from sheep and wool and thus the town has an unusually large market place (for the population). Whilst many of the buildings have Georgian and Victorian facades on older mediaeval buildings.

Get in[edit]

By road[edit]

Swaffham is located just south where the west–east (Kings Lynn (15 miles) to Norwich (30 miles)) A47 and the south-north A1065 (London, Cambridge and Newmarket to Fakenham and North Norfolk) roads cross. These two busy routes provide Swaffham with a large volume of passing trade and travellers, especially at weekends and during the summer months.

By bus[edit]

Swaffham's most frequent and important bus connection is the Excell X1 [1] regional bus. Services call every half hour (Monday to Saturday) or hourly (Sundays) in both directions:

Passengers travelling by train to or from Peterborough can buy a through rail ticket to/from Swaffham on the X1 bus, thereby saving on the combined cost of train and bus tickets.

Swaffham has daily National Express [2] service on two routes:


Details of additional rural bus routes between Swaffham and neighbouring towns and villages can be found on the website of Traveline East Anglia [3] or by calling the National Traveline service on 0870-608-2-608.

By train[edit]

There are stations on different lines, approximately equidistant to Swaffham.

By bicycle & on foot[edit]

  • 1 Peddars Way. Long-distance footpath (46 miles) passes close by the town. Much of the path can be used by cyclists. The path runs from Hunstanton on the North Norfolk Coast to close to Thetford Peddars Way (Q2066153) on Wikidata Peddars Way on Wikipedia

Get around[edit]

Swaffham is small enough to be easily explored on foot. There are a number of public transport options within the town itself (excluding train services).


Oxburgh Hall
  • 1 Swaffham Museum, 4 London St, Swaffham PE37 7DQ, +44 1760 721230. M-F 10:00-16:00, Sa 10:00-13:00. Adults £3, children £1, concessions £2.
  • 2 Ecotech Centre, The Green Britain Centre, Turbine Way, Swaffham PE37 7HT (5 min walk from town centre), +44 1760 726100. M-F 10:00-16:00. Windmill tours at 11:00, 13:00 & 15:00 adults £6, children £4, concessions £5. Swaffham Wind Turbine (Q25935430) on Wikidata
  • 3 Castle Acre Priory, Priory Rd, Castle Acre, King's Lynn PE32 2XD (5 miles north of Swaffham), +44 1760 755394. Adults £7, children £4.20, concessions £6.30. Castle Acre Priory (Q5049978) on Wikidata Castle Acre Priory on Wikipedia
  • 4 Castle Acre Castle and Bailey Gate, Pye’s Lane, Castle Acre, King’s Lynn PE32 2XB (5 miles N of Swaffham). Open any reasonable time during daylight hours. Free. Castle Acre Castle, town defences and Bailey Gate (Q17677383) on Wikidata Castle Acre Castle on Wikipedia
  • 5 Oxburgh Hall, Oxborough PE33 9PS (7 miles SW of Swaffham), +44 1366 328258, . House & garden: adult £10.40, child £5.20; garden & estate only: adult £5.80, child £2.90. Oxburgh Hall (Q7115152) on Wikidata Oxburgh Hall on Wikipedia
  • 6 Gooderstone Water Gardens, The Street, Gooderstone PE33 9BP, +44 1603 712913. Daily 10:00-17:30. "A meadow too wet for cattle to graze" so nothing daunted, the landowner created a water garden from 1970. They fell derelict after his death but were re-opened in 2003. Adult £7.



  • Saturday Market, Market Place, Swaffham, PE37 7AB, +44 1760 722922, . Sa 09:00-16:00. The market square is occupied by stalls, and the town is usually bustling with people from surrounding towns and villages. Fresh meat, fish, fruit and vegetables are widely available, as well as more specialised local produce.
  • Indoor Friday Market, Market Place, Swaffham, +44 7957 862239 (mobile). F 09:00-14:00. Around 20 stalls.
  • 1 Waitrose, Castle Acre Rd, Swaffham, PE37 7HT, +44 1760 336307. M-Th 07:30-20:00, F 07:30-21:00, Sa 07:30-20:00, Su 10:00-16:00. Petrol station (different hours), ATMs, cafe, payphone.
  • 2 Adsa, Lynn St, Swaffham, PE37 7AU, +44 1760 774500. M-Sa 07:00-23:00, Su 10:00-16:00. ATMs


  • 1 The Market Cross Cafe & Bar, 15 Market Pl, Swaffham, PE37 7AB (on the marketplace), +44 1760 336671. Highly rated, providing customers with hot and cold food and drink throughout the day.
  • 2 The East Garden (Chinese Restaurant), 7 London St, Swaffham, PE37 7DD, +44 1760 725722. Tu-Th 12:00-14:00 & 17:00-22:00, F Sa 12:00-14:00 & 17:00-22:30, Su 12:00-14:00 & 17:00-22:00.
  • 3 Mother Hubbards (Fish & Chip Restaurant & Take-away), 91 Market Place, Swaffham, PE37 7AQ, +44 1760 721933, . M-Th 11:30-14:00 & 16:30-21:00, Sa 10:3022:00, Su 14:00-21:00.
  • Red Lion, 87 Market Place Swaffham PE37 7AQ, +44 1760 721022, . Meals are served from 12 noon to 8:00pm every day. Also cater for Vegetarian and Gluten Free please ask. 10 rooms available with 6 ensuite and 4 family shared ensuite rooms.


The Greyhound Inn


  • 1 Strattons Hotel, 4 Ash Close, Swaffham PE37 7NH, +44 1760 723845. Upscale hotel in a Palladian villa, with 14 elegant luxurious rooms and award-winning restaurant. B&B double from £100.
  • 2 Best Western (Hotel), Station St, Swaffham, PE37 7LJ, +44 844 387 6162 (premium). Check-in: From 14:00, check-out: by 11:00. Free Wi-Fi. Pets allowed in rooms (£10 per night).
  • 3 The Vines (B&B), The Street, Great Cressingham, Norfolk, IP25 6NL (6 miles S of town), +44 1760 756303, . Dogs allowed (charged for).
  • 4 Baileygate B&B, Marcon House, Bailey St, Castle Acre, Kings Lynn, PE32 2AG (5 miles N of town), +44 1760 755673, . Single occupancy £60 a night, double/twin occupancy £80 a night.


  • 1 Post Office, 49-51 Market Place, Swaffham, PE37 7LE.

Go next[edit]

Routes through Swaffham
PeterboroughKing's Lynn  W UK road A47.svg E  DerehamNorwich

This city travel guide to Swaffham is a usable article. It has information on how to get there and on restaurants and hotels. An adventurous person could use this article, but please feel free to improve it by editing the page.